Visual search is the process of fulfilling a search by using AI and machine learning.
It does this by analysing all of the components of a visual such as a picture or a photograph.
It is predicted that soon, visual search will become the crux of Pinterest’s offering to advertisers.
The main reason for this is that visual search allows customers to find exactly what they are looking for five times faster than text-based searches.
Learn how to formulate your visual search strategy with this guide.