ccTLD (Country Code TLD) is a domain name that usually belongs to a specific country. MojoDojo.com.au/mojodojo has a .au extension at the end indicating that it belongs to Austalian domain authority.
Some other examples of ccTLD domains are
- www.google.fr (France)
- www.google.co.uk (United Kingdom)
- www.google.eu (European Union)
- www.bing.cn (China)
ccTLDs gennerally imply a strong indication that you cater your products and services to a specific market.
Generally ccTLD imply services are targeted for that country or region. You may still target multiple languages in the same region with subdomains.
ccTLD have a slight advantage in the country of registration in SEO. On the other hand, if you do register a ccTLD, your content might be limited to that geotarget.
When to use ccTLD?
The most common use of a ccTLD is to localize your business to a specific country. If you are a small business serving a specific country, you will benefit from using a ccTLD.