Domain Trust

SEO Playbook
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Over the years, there has been much debate about the role of domain trust in SEO.

Some believe that it is a significant ranking factor, while others contend that it is relatively unimportant.

So, what is the truth?

Domain trust is a measure of how much Google trusts a domain.

This trust is based on a number of factors, including domain age, number of backlinks, and the quality of the content.

Generally speaking, the longer a domain has been around, and the more high-quality links it has, the higher its domain trust will be.

A Google patent titled “search result ranking based on trust” backs up the claim about domain trust being a ranking signal.