Outbound links have shown to have a positive effect on SEO.
An industry study found that outbound links had a positive correlation with its search ranking.
Google also looks at general theme and neighbourhood of your outbound links to determine relevance.
Outbound links have long been thought to be a positive signal for SEO.
A study of the top 10,000 websites by Moz found that outbound links were correlated with higher Google rankings.
The reasoning behind this is that outbound links show that your website is an authority on a topic.
If you’re linking to other websites, it means that you’re confident enough in your own content to send your users to other places.
Google also looks at the general theme and neighbourhood of your outbound links to determine relevancy.
So if you’re linking to websites that are related to your industry, it shows that you’re an authoritative source of information.
In short, outbound links are a positive signal for SEO and should be included as part of your overall linkbuilding strategy.