More than 90 percent of shoppers have said that their decision on whether or not to purchase something from a business is influenced by online reviews.
According to a recent survey, more than 80 percent of consumers stated that they trusted online reviews of a business exactly as much as they would trust a personal recommendation from either their friends or family.
Google agreed that being bad to customers is bad for business.
An even higher percentage of those online customers use those reviews to make informed decisions on what they want to buy.
If a customer is complaining about bad customer service, a lousy return policy or bad wait times, you should take that criticism and use it as a tool to help you improve your business and address the root of the issue.