Bing & Google Ranking Factors An up to date list of ranking signals/factors Google and Bing use in their algorithm to rank websites. All Backlinks Brand Signals Domain-Level Page-Level UI/UX Webspam Domain-Level ccTLDs Webspam Google Panda Penalty Domain-Level, Page-Level Mobile Usability Brand Signals, Domain-Level, Page-Level User Reviews Domain-Level, Page-Level HTTPS / SSL Certificate Page-Level Page Covers Topic In-Depth Page-Level Duplicate Content Domain-Level Keywords In Top Level Domain Domain-Level Domain Trust Domain-Level Sitemap Page-Level Outbound Links Page-Level Schema Page-Level, UI/UX Image Optimization Domain-Level, UI/UX Responsiveness Page-Level Content Recency Page-Level Broken Links Page-Level Internal Links Page-Level H2 & H3 Tags UI/UX Organic CTR Page-Level URL Length & Structure Page-Level Content Length Page-Level H1 Tags Page-Level Description Tag/Snippet Page-Level Title Tags Domain-Level Domain Age
