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Explosive customer acquisition via digital marketing, SEO services, LinkedIn ads, Google ads, Meta ads & CRO.

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We speak with over 3000 businesses a month on average just like yours about digital marketing.

Yes, that’s right. Its 3000. Three zeroes.

So what do most of these companies have in common ?

99% of them have one common problem. They all say they would love “more leads” or more “online sales”.

Some of these businesses have been going on for decades but haven’t got a reliable channel to generate leads or sales.

Some of these businesses are industry leaders in their categories.

Some of these businesses have ten plus years of digital marketing footprint..

Despite having done digital marketing for over 10 years, a lot of these businesses have negligible digital visibility.

Paid ads become expensive every year and with advent of privacy initiatives marketing performance slows.

Most businesses fail at SEO and treat it like a expense rather than a long term investment.

Here are the top 6 reasons why businesses fail at digital marketing or customer acquisition

❌ Overwhelming – There are so many channels to advertise. It is just overwhelming to understand where to advertise.

❌ Expensive – It is expensive to advertise on any channel. Cost per click is ridiculously high.

❌ No ROI – We get some leads but it is just not worth the ROI.

❌ Unprofitable – The sales produced from these leads are unprofitable and low value.

❌ No Traction – We simply cannot gain traction.

❌ Not scalable – These channels and ad campaigns are not scalable.​


Peter Thiel in his book Zero to One says

Poor sales rather than bad products is the most common cause of failure.

In a survey of over 973 digital marketing professionals on how they tried to gain traction, here are three most common ways they approached marketing 

Searching on Google.

Most of the digital marketing professionals while qualified were never given the training or tool set to be successful in marketing.

The people who run massively successful campaigns will not have the time or the reason to share their secret on Google.

(Agencies reserve the best tactics for themselves. Although, some agencies write great guides. Here is one of these great SEO guide from us.)

Buying a Course.

Courses are made of generic content and never targeted for your business or industry type. Courses never offer specific advice on goal types ( purchase, lead generation, calls )

Hiring a Digital Marketing Agency.

Agencies house the top digital marketers in the world.

Without a doubt, some of the most insanely genius marketing people that we know work in an agency (more on that later).

However, you are not qualified to decide which agency is the best for you. This is because you are not seasoned enough or do it on a day to day basis.

In Fact there are 19 channels of traction as observed by Gabriel Weinberg, the CEO of DuckDuckGo (a competitor to Google)

  • Publicity
  • Unconventional PR
  • Search Engine Marketing
  • Social & Display Ads
  • Offline Ads
  • SEO
  • Content Marketing
  • Email Marketing
  • Engineering as Marketing
  • Viral Marketing
  • Business Development
  • Sales
  • Affiliate Programs
  • Existing Platforms
  • Trade Shows
  • Offline Events
  • Speaking Engagements
  • Community Building

So how do you know whether the channel you are targeting is the right channel?

How do you maximize the return on every dollar spent?

Traction is basically quantitative evidence of customer demand. So if you are an eCommerce, that is hundreds of sales for your products.

If you are a B2B business, it means hundreds of inquiries. 👍

With over thousands of digital marketing strategies available to gain traction, which one is the right for you?

In order to decide this for your business, consider the following three main criteria

Cost per acquisition

How much to acquire customers through a specific channel ?


How many customers can you acquire through the specific channel ?

Lifetime Value.

These channels and ad campaigns are not scalable.

Over 15 years, we have been able to come up with a framework that can accurately pinpoint what channel will work for your business.

Generic ads and pointless copies dominate social media and Google search.

A lot of these ads create search blindness for the user.

Users ignore these because they have been trained to. Like they skip the ads on a YouTube video.

Or like they skip the ads on the Facebook feed.

Our framework has been refined over the years in the real world. It came through countless hands-on real world experiments extensively documented in digital marketing.

We have completed more than 1307 real world experiments of over 932 organizations.

That is over 18,000 hours in planning, testing, auditing, implementing & analyzing real world experiments alone.

Our company is the culmination and living proof of all that hard work.