Explosive Client Acquisition
We help businesses skyrocket their growth by getting them traction.
They cleaned up my website, which improved its speed dramatically. This and other SEO work carried out resulted in a huge increase in leads in October/ November which generated over $60,000 worth of business for our team.
Hannah – Commercial Cleaning Services
TRACTION
We speak with over 3000 businesses a month on average just like yours about digital marketing.
Yes, that’s right. Its 3000. Three zeroes.
So what do most of these companies have in common ?
99% of them have one common problem. They all say they would love “more leads” or more “online sales”.
Some of these businesses have been going on for decades but haven’t got a reliable channel to generate leads or sales.
Some of these businesses are industry leaders in their categories.
Some of these businesses have ten plus years of digital marketing footprint..
Despite having done digital marketing for over 10 years, a lot of these businesses have negligible digital visibility.
Paid ads become expensive every year and with advent of privacy initiatives marketing performance slows
Here are the top 6 reasons why businesses fail at digital marketing or customer acquisition
There are so many channels to advertise. It is just overwhelming to understand where to advertise.
It is expensive to advertise on any channel. Cost per click is ridiculously high.
We get some leads but it is just not worth the ROI.
The sales produced from these leads are unprofitable and low value.
We simply cannot gain traction.
These channels and ad campaigns are not scalable.
Peter Thiel in his book Zero to One says
In a survey of over 973 digital marketing professionals on how they tried to gain traction, here are three most common ways they approached marketing
Searching on Google.
Most of the digital marketing professionals while qualified were never given the training or toolset to be successful in marketing. The people who run massively successful campaigns will not have the time or the reason to share their secret on Google. (Agencies reserve the best tactics for themselves)
Buying a Course.
Courses are made of generic content and never targeted for your business or industry type. Courses never offer specific advice on goal types ( purchase, lead generation, calls )
Hiring a Digital Marketing Agency.
Agencies house the top digital marketers in the world. Without a doubt, some of the most insanely genius marketing people that we know work in an agency (more on that later). However, you are not qualified to decide which agency is the best for you. This is because you are not seasoned enough or do it on a day to day basis.
In Fact there are 19 channels of traction as observed by Gabriel Wineberg, the CEO of DuckDuckGo (a competitor to Google)
- Publicity
- Unconventional PR
- Search Engine Marketing
- Social & Display Ads
- Offline Ads
- SEO
- Content Marketing
- Email Marketing
- Engineering as Marketing
- Viral Marketing
- Business Development
- Sales
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
So how do you know whether the channel you are targeting is the right channel?
How do you maximize the return on every dollar spent?
Traction is basically quantitative evidence of customer demand. So if you are an ecommerce, that is hundreds of sales for your products.
If you are a B2B business, it means hundreds of inquiries.
With over thousands of digital marketing strategies available to gain traction, which one is the right for you?
In order to decide this for your business, consider the following three main criteria
How much to acquire customers through a specific channel ?
How many customers can you acquire through the specific channel ?
These channels and ad campaigns are not scalable.
Over 15 years, we have been able to come up with a framework that can accurately pinpoint what channel will work for your business.
Generic ads and pointless copies dominate social media and Google search.
A lot of these ads create search blindness for the user.
Users ignore these because they have been trained to. Like they skip the ads on a YouTube video.
Or like they skip the ads on the Facebook feed.
Our framework has been refined over the years in the real world. It came through countless hands-on real world experiments extensively documented in digital marketing.
We have completed more than 1307 real world experiments of over 932 organizations.
That is over 18,000 hours in planning, testing, auditing, implementing & analyzing real world experiments alone.
Our company is the culmination and living proof of all that hard work.
We may not be a good fit if…
- Our typical client is a small to mid-size organization that does $2 million+ in revenue and has 10 plus employees.
- The common aspect that sets our clients apart is their willingness to change. They are usually willing to face the reality and invest in a hyper growth strategy that may be completely different to what they have tried before.
- A lot of our clients have an inhouse team but they hire us because we invest over $200K per year in tooling alone and are known to bring exponential improvements.
- If this is you, you already have everything you will need to work with us. Working with us you will learn what successful organizations do to run frustration-free marketing campaigns.