Real Estate SEO Services
SEO for real estate is extremely competitive and one of the hardest niches to compete in. This is because real estate is predominantly dominated by companies like realestate.com.au or Domain, who are massively privately funded entities with teams of SEO experts in house.
Real Mojo Dojo clients, on the record.
One of the hardest niches to compete in.
The market also has many real estate agents, property agents, property buyer’s agents, companies providing other real estate services, other real estate verticals and other companies actively competing for real estate related keywords on top of search engines like Google.
What are some of the most common challenges a real estate agent would face when optimising their site for SEO or Google?
Two sides of the market. Real estate attracts two sides of the market — buyers and sellers.
Appraisal keywords. Lack of rankings for property appraisal related keywords.
No local presence. Lack of local presence for terms like “agent near me” or “real estate company near me”.
Patchy visibility. Very low visibility only for specific service areas.
Leads. No consistent flow of leads.
Expertise. No in-house expertise in SEO or paid ads.
Control. No control over lead quantity and lead quality.
CMS lock-in. Forced to use between a couple of options for real estate CMS websites.
Focus on the sellers — and the whole funnel.
While real estate agents generally cater to two sides of the market, an SEO strategy focused towards the sellers is generally viable as it keeps the money flowing into the real estate business.
People won’t always type in “real estate agents” into Google. Their searches will be much more specific like “property valuations” or “home buying checklist”. To cater to keywords at all parts of the funnel will require a comprehensive plan of action including an implementation strategy to improve your SEO.
We can help with a comprehensive real estate SEO strategy.
Millions of people search Google for their right home.
Millions of people each year search on Google for finding their right home. Australia has over 11.1 million homes with a population of just over 27 million.
Overall property debt is considered low for a developed economy, Australians are not average middle class as widely believed, and Australia’s population is ageing — with an expected boom in real estate considering the migration levels. It is important to focus on improving not only your website but also the conversion rates of the key pages of your website, to capture and monetise all the traffic you get from all channels.
What to focus on, from an SEO viewpoint.
Seven levers for a sustainable organic growth plan — from keywords and Google My Business to authority, content and links.
Building an organic growth plan that is sustainable
Perform and uncover the most profitable keywords
Improve your Google My Business listings
Build your authority
Develop and implement a content plan
Focus on technical SEO
Build high quality links
Get your free SEO audit
Submit your website and we'll send you a comprehensive audit within 48 hours.
It’s about attracting more local buyers and sellers.
Real estate SEO will likely not outperform realestate.com.au (REA Group) or Domain on Google. It’s about attracting many more local buyers and sellers in your area.
Some of the main benefits of our SEO plan include:
- Rank for key terms like “property appraisals” or “property valuations” to attract sellers to your agency
- Target the right audience to boost your conversion rates
- Educate and engage the community — especially in Australia, since most people prefer real estate companies with higher community engagement
- Create service pages for other services your agency offers, like property management, property repair services and so on
Advice, not just implementation.
Our real estate SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow. We can also help you with marketing automation or EDM management for your real estate business to hit the right customers at the right time.
Our real estate SEO keyword research.
We will help you find the most relevant real estate keywords to rank for, outside of ranking for your commercial intent service pages and home address pages.
Our keyword research will be commercial, transactional and likely to bring you actual buyers or sellers. It will uncover the most profitable keywords for you, including deep diving into your Google Ads, Facebook Ads or LinkedIn Ads campaigns to look at the highest converting keywords.
| Real estate professionals | Real estate services | Real estate types | Real estate search |
|---|---|---|---|
| Real estate agent | Property sales | Residential real estate | Real estate agent near me |
| Real estate broker | Property rentals | Commercial real estate | Local real estate |
| Real estate consultant | Home valuations | Luxury real estate | Top real estate agencies [suburb] |
| Real estate appraiser | Commercial leasing | Investment properties | Local real estate companies |
| Real estate brokers near me | Property management services | New homes | Homes for sale near me |
| Real estate agents in [city] | Home staging and marketing | New developments [city] | Luxury homes for sale [city] |
| Real estate consulting | Affordable homes [city] | ||
| Real estate market trends [city] |
Results in real estate and property.
See some of our impressive clients & results — agencies, strata managers and property developers.
Pennisi Real Estate
108% increase in phone calls
Moonee Valley’s oldest family agency, since 1973 — managing 700+ properties.
Advance Strata Consulting Group
66.67% increase in goal completions
Growing a property management client base through improved search visibility.
Melcorp Strata
250% increase in goal completions
Owners corporation management across mid- to high-rise buildings.
Villawood Properties
194% increase in goal completions
One of Australia’s leading residential developers, with 30+ years of community-focused projects.
PDG Corporation
#1 ranking for property developer keyword
A Melbourne property developer since 1985.
Ready to achieve results like these?
Get a free audit and see exactly where your SEO can improve.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Google Maps rankings: improve your rankings locally.
How to get your agency found on the map listings — for the “agent near me” and “real estate company near me” searches.
Send me the Google Maps Rankings playbook →
Free. 10 pages. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Frequently asked questions.
What our real estate SEO audit covers.
Technical SEO audit
This will include
- .htaccess files and DNS prefetch or other optimisations
- Caching setup + optimisation
- Proprietary real estate CMS optimisations
- Image optimisation
- Robots.txt
- Sitemap issues
- HTTP headers
- 404 and 301 redirects
- Page speed issues
Off-page SEO audit
We will look at and provide intelligence on
- Backlinks
- Domain and page authority
- Backlink quality
- Backlink toxicity
- Backlink topical relevance
- Backlink placement
- Backlink relevance
- Backlink volume
- NAP and citations improvements
- Real estate specific links
- Links from property portals
SEO report with recommendations
We will organise the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like
- Broken links
- Internal linking opportunities
- Title tag similarities
- Copy issues
- Content volume and relevance
- Topical similarities
- Structured data or Schema issues
- HTML validations
- Query relevance and intent report
- Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento or other real estate specific CMS
- Site hierarchy diagram
- Crawl directed graph
- 404 and 301 pages
- Canonical report
Get your free SEO audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.