Instagram Advertising Agency
Instagram ads planned, produced and managed by one team, built for Feed, Stories and Reels. We measure them on leads and sales, not likes.
Real Mojo Dojo clients, on the record.
What is Instagram advertising?
Instagram advertising is paid promotion inside Instagram, bought through Meta's ad platform. Your ads run in Feed, Stories, Reels and Explore, in front of people who match the audience you choose, and you pay to reach them or for the action they take.
Vertical, full-screen creative. Stories and Reels are built for 9:16 video. An ad designed for a landscape feed gets cropped, letterboxed or ignored, so we produce for each placement rather than resizing one asset.
The first two seconds decide it. People swipe fast. We open on the hook, put the offer and the brand early, and design every video to work with the sound off.
Discovery, not intent. Nobody opens Instagram to buy a service. Ads have to create interest first, so we pair a strong idea with an offer that makes the next step easy.
Creators and social proof. Partnership ads let you run creator content from the creator's own handle, which often reads as more credible than a brand-made ad.
Catalogue and shopping ads. For product businesses we connect your catalogue so ads can show the right items to the right people, with tracking that ties spend back to sales.
One account, many placements. Meta can spread your budget across every placement automatically. We test that against manual placement so spend goes where results are, not where it is cheapest to show.
Same ad platform, different behaviour.
Instagram and Facebook ads are managed in the same Meta account, so many businesses run one campaign across both and hope for the best. That is where results leak. A campaign built for a landscape Facebook feed is rarely right for a full-screen vertical Reel, and people scroll Instagram to be entertained, not to research a purchase. The creative, the hook and the offer all have to be built for the place the ad appears.
If your buyers also spend time on Facebook, our Facebook ads service covers that side and we plan the two together.
We judge every campaign on the outcomes your business is measured on: qualified leads, sales and cost per result.
Instagram advertising in Australia, and what it can do for you.
Local reach from DataReportal, Digital 2026: Australia, compiled from figures in Meta's advertising tools. Global scale from Meta, and blended client results from our published case studies.
Instagram ad formats and services we manage.
Everything needed to plan, build, launch and improve your Instagram campaigns.
Feed ads
Single image and video ads in the main feed, with 4:5 creative to take up the most screen.
Stories ads
Full-screen vertical ads between Stories, built for a quick tap through to your site or profile.
Reels ads
Short vertical video that plays between Reels, where most of our creative testing effort goes.
Explore ads
Placements that reach people while they browse Explore for new accounts and ideas.
Carousel ads
Swipeable cards for product ranges, step-by-step stories and before and after comparisons.
Catalogue and shopping ads
Product ads driven by your catalogue feed, for ecommerce and retail.
Partnership ads
Creator and influencer content run as ads from the creator's handle.
Lead ads and click-to-message ads
In-app forms and Instagram DM conversations for businesses that win customers through enquiries. See our lead generation service.
Audiences and retargeting
Custom audiences from site visitors, video viewers and engaged followers, plus lookalikes built from your best customers.
Creative production
Static, carousel and video assets made for each placement, with support from our video production team.
Tracking and measurement
Meta Pixel and Conversions API set up and checked, so results are counted properly.
Landing page improvements
Recommendations to lift the conversion rate of the page your ads send people to. See our conversion rate optimisation service.
Get your free Instagram Ads audit
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest Instagram Ads bottleneck.
Creative that stops the scroll.
On Instagram the creative does most of the work. Targeting is increasingly handled by Meta's own system, which makes the ad itself the biggest lever you control.
Built in sets, judged on cost per result
We build creative in sets: several concepts, each with a different hook, shot and offer, so the auction can tell us what your audience responds to. We judge concepts on cost per result, retire the losers quickly and put more budget behind the winners. Winning ideas are then reworked into new versions before the audience tires of them.
Need the technical specs? Our guide to Instagram ad sizes and specifications covers ratios and file sizes, and our post on ephemeral content explains why Stories work.
Instagram ad campaigns for every stage of the funnel.
We choose the campaign objective from your business goal, then build the creative and audiences to match.
Awareness campaigns
Introduce your brand to the right people with reach and video view campaigns. We focus on tight audience targeting, distinctive visuals and short video, and we track recall, reach and cost per thousand people.
Consideration campaigns
Bring interested people closer with traffic, engagement and lead campaigns. The aim is more visits to your site and profile, and enquiries you can follow up and nurture.
Conversion campaigns
Turn followers and site visitors into customers with sales and lead objectives, retargeting and a clear call to action. We optimise for revenue, cost per acquisition and return on ad spend.
Find out what your Instagram ads could be doing
Book a strategy session and we will show you where your biggest Instagram opportunities are.
How our Instagram advertising process works.
Five stages, each tied to a business result.
Audit and goal setting
We review your account, tracking and past results if you have them, then agree the outcome that matters, such as leads, sales or cost per acquisition.
Strategy and audiences
We map who to reach, what to offer and which placements to use, then plan the funnel from first impression to conversion.
Creative and campaign build
Our team produces the images, video and copy for each placement and builds the campaigns, audiences and tracking.
Launch and test
We launch with several creative concepts, watch early signals and remove what does not work.
Report and scale
You get clear reporting on results and cost, then we put more budget behind what works and keep refreshing creative.
What to expect in your first 90 days.
Results build as the account learns. This is the usual shape of a new Instagram campaign, not a guarantee.
Results from clients running Meta advertising.
Each of these clients received our Facebook Ads Management service as one part of a wider programme, so the figures are blended results and not Instagram alone.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The framework behind our Meta advertising.
Feeling overwhelmed by targeting options, campaign goals and confusing metrics? The Meta Ads Playbook is the system we use to plan, launch and scale paid social across Facebook and Instagram.
Send me the Meta Ads Playbook →
Free. 16 pages. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
What is Instagram advertising?
Instagram advertising is paid promotion on Instagram, set up and bought through Meta's ad platform. Ads appear in Feed, Stories, Reels and Explore and are shown to people who match the audience you choose. You can optimise a campaign for reach, traffic, leads or sales.
What is the difference between Instagram ads and Facebook ads?
They run on the same Meta platform, but people use them differently. Instagram is visual and full-screen, with most attention on Stories and Reels, while Facebook feeds carry more text, links and community content. Creative that works on one often needs rebuilding for the other. We plan them together where it makes sense, see our Facebook ads service.
Which Instagram ad format should I use?
It depends on the goal. Reels and Stories ads suit awareness and fast, low-friction offers. Carousel ads suit product ranges and step-by-step explanations. Catalogue ads suit ecommerce. Lead ads and click-to-message ads suit service businesses that win customers through enquiries. We usually test two or three formats first and keep the ones that deliver.
Do I need video for Instagram ads?
Not strictly, but video does most of the work on Instagram, especially in Reels and Stories. Static images and carousels still perform well, particularly for products. If you have no video, we can produce short vertical clips, and we can repurpose footage you already have.
How long before Instagram ads deliver results?
You will see delivery within days, but results take longer to settle. Meta says an ad set generally needs around 50 optimisation events in a week to leave the learning phase, so expect the first few weeks to be noisy. Most accounts show a clear picture of what works by the end of the second month, and we report on trends rather than single days.
How many people can I reach with Instagram ads?
DataReportal's Digital 2026 report for Australia, which compiles figures from Meta's advertising tools, shows 15.2 million Instagram users in Australia in late 2025, equal to 56.0% of the total population. These are ad reach estimates, not a count of unique people. Worldwide, Instagram passed 3 billion monthly active users in September 2025, according to Meta. Your actual reach depends on your audience and your budget, and we size the opportunity for you before you spend.
What results can I expect from Instagram advertising?
It depends on your offer, your audience and your starting point, so we do not promise a figure. For reference, Villawood Properties saw a 194% increase in goal completions and a 90% increase in conversions from a paid media programme that combined Google Ads and Facebook advertising with remarketing. That is a blended result, not Instagram alone, and it is published in our case studies.
How do you measure Instagram ad performance?
We set up the Meta Pixel and Conversions API so leads and sales are tracked properly, then report on the outcomes you care about, such as cost per lead, cost per sale and return on ad spend. Where possible we cross-check Meta's numbers against your analytics and your CRM, because Meta counts conversions that other tools do not.
Is Instagram right for a B2B business?
Sometimes. Instagram works best when buyers can be reached by interest and when a visual product or service helps the sale. Businesses that sell to specific job titles or company sizes often get more from LinkedIn ads. We will tell you honestly which channel is likely to work before you commit budget.
Can you take over an Instagram ad account I already run?
Yes. We review the existing account first, including tracking, audiences, creative and recent results, and tell you what is worth keeping before we change anything. Many accounts improve quickly once tracking is fixed and creative is refreshed.
Can you run Instagram ads alongside Google Ads and TikTok?
Yes. Instagram creates demand and search captures it, so the two work best together. We manage Google Ads, TikTok ads and Instagram from one team, and we report on how the channels contribute across the whole customer journey.
Get your free Instagram Ads audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest Instagram Ads bottleneck.
More paid media and Instagram resources.
Other channels we manage alongside Instagram, and guides from our team.