Run Targeted Pinterest Advertising in Australia

• Did you know that Pinterest has over 498 million monthly active users? 
• ‘Pinners’ are watching approximately one billion videos per day. 
• 78% of Pinterest users enjoy using the platform due to the feeling of positivity it generates. 
• 85% of weekly users have made a purchase based on a pin they saw from a brand. 

Pinterest ads have been reported to deliver a 2x higher ROAS (return on ad spend) for retail brands compared to any other social media platform. 

Shoppers on Pinterest also spend twice as much compared to shoppers on other platforms and are inclined to invest in products with a higher price point. 

Pinterest users love finding new brands and products to try. With 96% of Pinterest searches being unbranded, brands are presented with the amazing opportunity to be discovered. 

If these Pinterest stats impress you, imagine the potential growth your business could achieve with our expert Pinterest Ads Management Agency by your side.

Our Pinterest Ads Management Services

With just over 7.9 million unique visitors in Australia each month, Pinterest remains an undervalued platform. While Facebook and Instagram remain the go-to platforms for digital marketing, it is an overly saturated market. 

If you’re seeking to establish a strong online presence and to drive targeted traffic to your site, you might want to consider Pinterest as your platform of choice.

Whether you’re a new brand or a well-seasoned business, Pinterest offers an avenue to reach a highly engaged audience. 

At Mojo Dojo, we’ll create, customize, and manage Pinterest ad campaigns that resonate with your audience, appealing to both diverse and niche interests to boost brand awareness, generate leads, and improve sales.

On Pinterest, your audience is here and ever-ready to shop. They are motivated by their aspirations and the lifestyle they envision, so it is up to you to fulfill their ideals. 

The Pinterest ads pipeline is clear and simple. With just 5 steps, your brand can effectively reach and engage your target audience. 

Brand Goals: What are your objectives? Do you seek to boost brand awareness, drive traffic, or improve sales? 

Compelling Pins: Stand out on Pinterest with visually appealing and engaging pins. Create content that is inspiring whilst utilizing high-quality, catchy images, and clear CTAs. 

Target Your Audience: Pinterest is the platform for users that are open-minded, dreamy, and love feeling inspired. With precise targeting options based on ideal audience characteristics, we ensure your ads reach the right people. 

Shopping Catalog: Drive your audience towards viewing your products and services whilst searching for inspirations. With tools like Catalog Manager, you can provide a seamless shopping experience with up-to-date product information and direct links to purchase. 

Campaign Launch & Optimisation: We monitor your ad performance and carry out all the necessary tweaks needed to optimise your campaigns and maximize your results. 

Don’t know where to start? Consider the range of Shopping ads available on Pinterest for you to choose from.

Standard Shopping Ads
These prominently display product images, descriptions, prices, and other relevant details directly within users’ feeds and search results.

Video Shopping Ads
These leverage the power of sight, sound and motion to capture the attention of users as they scroll through their feeds.

Personalized Collection Ads
Offer the best of both worlds to your users with ads that combine a primary image and/or video with several smaller images below it. Tell a visual story about your brand and showcase a range of items that complement each other beneath each ad.

Want to stand out even more on Pinterest? Well, depending on your ad budget, there are two main ways to do so. 

Reservation Pins 

If you’re a large business looking to own specific keywords on Pinterest, you can do so with a reservation style pin. However, these are very costly and may amount up to over a million dollars. 

However, fret not, there is another option available. 

Promoted Pins

These run on a cost-per-click (CPC) basis. Tell us what your specific daily budget and duration is, and we’ll create a campaign that targets specific locations, demographics, and devices to reach users that have an interest in what you have to offer. 

Similar to Reservation pins, these work on a keyword basis too. Except instead of owning the keyword, you would bid on it and your products would be displayed for a set amount of time.

Our digital marketing experts are on top of the game when it comes to keyword research and the Pinterest bidding platform. Leave it to us to strategically bid on high-performing keywords, optimise your campaigns, and ensure your brands stand out in Pinterest search results. 

On Pinterest, your audience is here and ever-ready to shop. They are motivated by their aspirations and the lifestyle they envision, so it is up to you to fulfill their ideals. 

The Pinterest ads pipeline is clear and simple. With just 5 steps, your brand can effectively reach and engage your target audience. 

Brand Goals: What are your objectives? Do you seek to boost brand awareness, drive traffic, or improve sales? 

Compelling Pins: Stand out on Pinterest with visually appealing and engaging pins. Create content that is inspiring whilst utilizing high-quality, catchy images, and clear CTAs. 

Target Your Audience: Pinterest is the platform for users that are open-minded, dreamy, and love feeling inspired. With precise targeting options based on ideal audience characteristics, we ensure your ads reach the right people. 

Shopping Catalog: Drive your audience towards viewing your products and services whilst searching for inspirations. With tools like Catalog Manager, you can provide a seamless shopping experience with up-to-date product information and direct links to purchase. 

Campaign Launch & Optimisation: We monitor your ad performance and carry out all the necessary tweaks needed to optimise your campaigns and maximize your results.