SEO Agency Melbourne

Search Engine Optimisation (SEO) is the process of improving site rankings for search engines like Google, Bing & Duck Duck Go. A winning SEO strategy requires crafting unique & valuable content, improving the crawlability of the site so Google can read it and understand it and improving the user experience to consume the content. It also requires conducting A/B tests and experiments to improve the overall website performance.

In order to improve your site, you will need to

• Conduct in-depth technical SEO audits to identify crawl issues
• Optimise your website for search engines crawlability 
• Improve crawlability to improve indexing and rankings for your site
• Implement schema and structured data
• Improve website speed, security and usability of the site
• Address technical issues like crawl errors and duplicate content
• Improve each page and document structure

What you need is a framework that focuses on SEO organic rankings without taking any shortcut. A digital marketing roadmap that promises long term growth. A plan that iteratively improves your website so that Google and other search engines can crawl and understand it better.

Whether you’re a startup or an established enterprise, implementing effective SEO strategies can lead to an increase in organic traffic and a boost in inquiries/sales.

Our SEO services focuses on keywords research, competitive analysis, site architecture, conversion optimisation via UX/UI improvements & overall revenue improvements.

Over the last 15 years, Mojo Dojo has worked in over 81 different verticals, in 18 languages, and in 45 different countries, helping some of the world’s most sophisticated companies run laser targeted SEO campaigns designed for greatest revenue impact.

We don’t believe in winning awards. The best craftsman in their art never seek external validation of their art.

Keyword Research

We pick the most relevant keywords for your business based on a number of considerations including: competitive analysis, search intent, keyword type, keyword themes and highly profitable keyword opportunities. On an average we will spend over 8 hours just looking at your and your competitors keywords to understand your consumer behavior. We understand how and what they search.

Technical SEO

Our team has driven SEO campaigns for fortune 500 companies. Our tech SEO is centered around: Google Analytics audit, SEO audit, schema & structured data setup, site architecture, 301 redirects and 404 pages management & other server related optimisation. The most important part is to uncover and look at what Google is reading and understanding.

On-page SEO

Our on-page SEO optimisations refines your pages and improves the relevance of the page topic. We do this by improving: Title tags, meta descriptions, headings, document outline, copy, URLs, user experience, media and other on-page elements.

We also focus heavily on keyword cannibalization, featured snippet optimisation, content audit including content pruning. We will also give you recommendations on a full cycle content calendar including how to get E-E-A-T optimisation.

Off-page SEO

Off-page SEO (search engine optimisation) involves initiatives to enhance a website’s organic search engine visibility and credibility, without modifying the website’s content or structure. This includes cultivating high-quality backlinks through targeted link building program.

We focus on:

• Link building
• Backlink audit
• App store optimisations
• Google My Business optimisation
• Local citations improvements
• Local citation building
• Organic link campaigns

SEO consulting

Mojo Dojo has been involved in a number on consulting projects with larger organisations that have developed in-house team for their online marketing.

We provide consulting on a number on SEO related core-areas:

• On-Page SEO consulting
• Speed improvements
• Page speed & lighthouse consulting
• SEO strategic review
• SEO program development
• Link building consulting and implementation
• SEO training

Our consulting services are useful for businesses that

• have clear goals and objectives for organic traffic growth
• are scaling their business
• have limited in-house expertise
• want to augment their expertise
• are revamping, replatforming or migrating their website
• are implementing a new content strategy

We have written extensive SEO audit reports for organisations that have over 5 million pages and have over 10 million visitors per month.

Whether you are just looking for specific SEO advice, looking for SEO specialists or are seeking an extensive topical map for your SEO, we can help.