Now you can boost your organic posts on LinkedIn for lead generation, opening up a whole new market.
TL;DR – LinkedIn’s new feature allows businesses to turn their organic posts into targeted ads for lead generation, helping capture fresh, high-quality leads.
How to Set Up Your New LinkedIn Campaign
According to LinkedIn, here’s how this new feature works:
- Select the Post: Choose the post you want to promote.
- Set Budget & Targeting: Pick your budget, define your targeting options, select the campaign objective, and choose an end date for your campaign.
- Lead Form Template: Complete a lead form template to capture prospect details such as name, email, and company.
- Launch Campaign: Once everything is set, launch your campaign and start generating leads.
The exciting bit? LinkedIn’s feature is already available globally in multiple languages across both mobile and desktop.
Why Does this Matter for Your Business?
As LinkedIn states:
“LinkedIn members engage with company Pages over two billion times each month, gaining professional insights and staying updated on industry trends. With the new post boosting feature for lead Generation, you can convert your content into ads and use first-party data to capture high-quality leads, extending your reach beyond your current followers.”
By using post boosting for lead generation, businesses can expand their audience and engage more effectively with high-value prospects. This offers a streamlined way to increase visibility, drive targeted engagement, and generate leads that are more likely to convert.
However, it’s important to note that the boosting feature is meant to be a supplementary tool, not a primary solution. It lacks the in-depth targeting options available through LinkedIn’s Campaign Manager and is best used to boost older posts.
For a comprehensive lead-generation strategy, running a full ad campaign through LinkedIn’s Campaign Manager is still essential to ensure complete targeting and reach.
How Can Marketers Maximise Lead Gen with this Feature?
For starters, LinkedIn’s new post boosting feature offers an easy and accessible way to amplify your content and generate fresh leads without the need to set up an entire ad campaign. By leveraging LinkedIn’s first-party data, marketers can expand their reach, engage new audiences, and capture high-quality leads simply by converting organic posts into targeted ads. This is especially beneficial for driving engagement without significant additional effort.
However, it’s important to note the feature’s limitations. It doesn’t provide the same level of customisation and targeting options as LinkedIn’s Campaign Manager tool. While post boosting is a quick, cost-effective way to breathe new life into older content, marketers should still use full-scale ad campaigns for more nuanced targeting, comprehensive lead generation, and to maximise ROI over the long term.
Either way, it’s a good thing to consider utilising within your LinkedIn marketing strategy.
Important to Know
Want to know more? LinkedIn’s Help Centre has a detailed guide outlined to walk you through the new feature.
It’s important to note that this feature is only applicable for boosting posts featuring texts, single images, events, documents, or LinkedIn articles/newsletters.
Similarly, previously boosted posts cannot be boosted again, so you only have one chance to make an impact—ensure you get it right the first time.