Dentist SEO: SEO strategies for dental companies

Some very novel ideas that are easily extrapolated to other areas of marketing and software.

Pradeep – Apple

4.7 out of 5 from 200+ reviews


Dental clinics have very common growth challenges like any other medical practice. These include

  • Low to mid occupancy rates
  • Low digital marketing footprint
  • Local SEO is lacking and patients can’t often find the clinic
  • No medicare cover in Australia so out of pocket fees often deters patients
  • No SEO strategy or lack of success with SEO
  • No Google my business presence or poor reviews hampering growth
  • Paid ads are expensive and Google usually eats up all the budget.

If you run a dental clinic and have one or few of these problems, we can help you with our dental SEO services.

Our dental SEO services

Our dental SEO services focus on a range of good SEO practices starting with developing a good topical relevance map and focusing on topical authority via SEO.

We start off with auditing your dental practice SEO including

On-page SEO audit

On-page audit will include

  • Title tags, meta descriptions and other missing meta data
  • Open Graph tags and other meta tags
  • Duplicate or thin content
  • Keyword stuffing and topical relevance
  • Document outline
Technical SEO audit

This will include

  • .htaccess files and DNS prefetch or other optimizations
  • Caching setup
  • Robots.txt
  • Sitemap issues
  • HTTP headers
  • 404 and 301 redirects
  • Page speed issues
Off-page SEO audit

We will look at and provide intelligence on

  • Backlinks
  • Domain and page authority
  • Backlink quality
  • Backlink toxicity
  • Backlink topical relevance
  • Backlink placement
  • Backlink relevance
  • Backlink volume
SEO report with recommendations

We will organize the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like

  • Broken links
  • internal linking opportunities
  • Title tag similarities
  • Copy issues
  • Content volume and relevance
  • Topical similarities
  • Structured data or Schema issues
  • HTML validations
  • Query relevance and intent report
  • Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento.
  • Site hierarchy diagram
  • Crawl directed graph
  • 404 and 301 pages
  • Canonical report

Mojo Dojo is a Australian SEO company with 15+ years of experience in digital marketing. We are a Melbourne SEO agency that has a local presence in Adelaide, Brisbane, Sydney, Perth and other regional parts of Australia.

SEO Clients & Results

See some of our impressive clients & results

  • 220% increase in revenue yoy

  • 138% increase in bookings

  • 6117% increase in traffic revenue

  • 498.27% increase in leads

  • 550% increase in organic growth

  • 34% increase in organic traffic

  • 198% increase in organic traffic

  • 787.61% increase in revenue


Benefits of our dental SEO services


A comprehensive SEO plan for dentists include a thorough audit of your SEO, analyzing your current SEO strategy, your current backlinks profile, your competition, your Google My Business (GMB) listing, your online reviews and your service pages content.

Some of the main benefits of our plan includes:

  • Rank much higher for key terms like “dentist near me” or “dental clinics”
  • Rank higher for terms patients use at the top of the funnel like “toothache” or “does my teeth need whitening ?”
  • Target the right audience to boost your conversion rates and to improve your page engagement rates
  • Educate and engage the community especially in Australia since most people prefer dental clinics with higher community engagement and are open to feedback
  • Get high value patients for specialized dental services like cosmetic dentistry or even emergency dentistry.

Dental SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow.


We will help you create a comprehensive topical relevance and topical map to focus on the right kind of keywords.

These keywords will be commercial, transactional and one that are likely to bring you patients that will convert into you client.

Since a lot of dental clinics have a local presence only, it is important to optimize your clinic in a way that focuses on getting you the best results for all the terms locally or have the local connotations.

Our dentist SEO keyword research will identify many other keywords but a generalized template for keyword research for dentist looks like the following.

Our dental SEO keyword research

Searches for DentistsDental ServicesDental ClinicsSpecialized Dentistry
DentistTeeth WhiteningDental clinic [city]Cosmetic dentist
Dentist near meDental ImplantsDental clinicPaediatric dentist
Local dentistInvisalignDental practiceEmergency dentist
Dentists near mePorcelain Veneers
Family dentistRoot Canal Therapy
Dentist in [city]Dental Check-up and Clean
Best dentist near meGum Disease Treatment
Good dentist near meDentures
Affordable dentist near meDental Crowns and Bridges
General dentistWisdom Teeth Removal
Licensed dentistOrthodontics
Preventive Dentistry
Sedation Dentistry
Digital X-rays
Laser Dentistry

We have helped many companies improve their organic rankings and navigate pandemic or Google challenges.

You can simply read our SEO reviews or ask us for examples of work we have done in your niche.


have really helped us grow and increase our business

Peter Emerson – Click On Rentals

Dental SEO

We have extensive experience driving meaningful SEO results.

We have extensive industry experience and will help you take your SEO to the next level.