law firm SEO: SEO strategies for lawyers to rank higher in search engines

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SEO for Lawyers

Lawyers query on Google mobile

Most law firms that we have helped have told us that their most common problems include

  • Lack of consistent presence for a range of services they provide
  • Lack of local presence for terms like “lawyers near me” or “law firm near me”
  • No in-house expertise in SEO or paid ads
  • Very low visibility only for specific service areas
  • No control over lead and lead quality

Majority of people seeking legal services turn to online search to find a lawyer either on desktop or on mobile phones. If your law practice doesn’t appear in Google’s top three results – chances are you’re likely missing out on potential clients.

Research suggests that up to 75% of law firms leads are generated through search marketing in the first 24 hours. Improve your odds by investing in an SEO strategy for long term practice growth.

Our lawyer SEO services

With the advent of ad blockers and autocomplete on Google, search habits of users have changed over the years. Gone are the days when you need to type in a full query on Google. Google will now autocomplete most queries based on the first few letters of your query.

We can help with a comprehensive law firm SEO strategy

On-page SEO audit

On-page audit will include

  • Title tags, meta descriptions and other missing meta data including improving subject relevance
  • Open Graph tags and other meta tags + other page level factors
  • Duplicate or thin content
  • Keyword stuffing and topical relevance + topical map development
  • Document outline + template hierarchy
Technical SEO audit

This will include

  • .htaccess files and DNS prefetch or other optimizations
  • Caching setup + optimization
  • Image optimization
  • Robots.txt
  • Sitemap issues
  • HTTP headers
  • 404 and 301 redirects
  • Page speed issues
Off-page SEO audit

We will look at and provide intelligence on

  • Backlinks
  • Domain and page authority
  • Backlink quality
  • Backlink toxicity
  • Backlink topical relevance
  • Backlink placement
  • Backlink relevance
  • Backlink volume
  • NAP and citations improvements
SEO report with recommendations

We will organize the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like

  • Broken links
  • internal linking opportunities
  • Title tag similarities
  • Copy issues
  • Content volume and relevance
  • Topical similarities
  • Structured data or Schema issues
  • HTML validations
  • Query relevance and intent report
  • Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento.
  • Site hierarchy diagram
  • Crawl directed graph
  • 404 and 301 pages
  • Canonical report

Mojo Dojo is a Australian SEO company with 15+ years of experience in digital marketing. We are a Melbourne SEO agency that has a local presence in Adelaide, Brisbane, Sydney, Perth and other regional parts of Australia.

A comprehensive On-page SEO analysis and plan to tackle the technical SEO.

A full scale go-to market national SEO strategy analysis & a topical authority map.

Local Search

We will help you take control of your Google local listings and rank for local searches.

Local SEO

We help small business gain traction on search engines using SMB SEO services.

SEO audit

An in-depth SEO strategy analysis including an SEO implementation plan.

Service Packages

Our SEO packages and cost for a full scale SEO campaign to help you rank.

Link Building

Build high authority, contextual, topical and relevant backlinks.

SEO Clients & Results

See some of our impressive clients & results

  • 220% increase in revenue yoy

  • 138% increase in bookings

  • 6117% increase in traffic revenue

  • 498.27% increase in leads

  • 550% increase in organic growth

  • 34% increase in organic traffic

  • 198% increase in organic traffic

  • 787.61% increase in revenue


our approach to lawyer SEO services

Each month, millions of people turn to Google to search for legal services and information, presenting a valuable opportunity for lawyers to grow their practice.

Some interesting stats include:

  • 45% of desktop searchers click on organic search results
  • 27.6% refine their search using search suggestions
  • Only 1.8% click on ads
  • 25.6% don’t click on anything

A comprehensive SEO strategy will include the following

  • Review you current SEO landscape and draft a plan of action
  • Analyze your and your competitors Google My Business listings
  • Look at your current keywords and rankings
  • Look at your site and hierarchical structure
  • Audit your current SEO and content structure
  • Provide an SEO audit report
  • Extensive keyword research for lawyers and attorney categories
  • SEO Implementation plan
  • Plan to demonstrate E-E-A-T with content
  • YMYL (Your Money or Your Life) keywords analysis
  • Backlinks analysis and a strategy to acquire high quality backlinks

SEO for legal firms

Some of the main benefits of our SEO plan includes:

  • Rank for key terms like “lawyers near me”
  • Target the right audience to boost your conversion rates
  • Educate and engage the community especially in Australia since most people prefer law firms with higher community engagement
  • Higher rankings for high value services like “commercial litigation” or “building contracts attorney” or “lawyers near me”

Our law firm SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow.


Best keywords to rank for law firms

Our law firm SEO strategy and audit will create a topical relevance and topical map to focus on the right kind of keywords to rank.

These keywords will be commercial, transactional and one that are likely to bring you patients that will convert into you client. We also focus on YMYL keywords intent.

Our SEO keyword research will uncover the most profitable keywords for you including deep diving into your Google ads campaigns or Linkedin Ads to look at the highest converting keywords.

Lawyer SEO keyword research

Criminal and Family LawBusiness and Commercial LawPersonal and Injury LawLegal Services and Advisory
Criminal lawyerCorporate lawyerPersonal injury lawyerEstate attorney
Legal Defence ServicesBusiness Legal ConsultancyCompensation ClaimsWill and Trust Drafting
Family lawyerCommercial litigation lawyerMedical malpractice attorneyPatent and Trademark Services
Divorce ProceedingsContract DisputesMedical Negligence CasesIntellectual property lawyer
Child Custody and Adoption ServicesTax attorneyEnvironmental lawyer
Tax Law ServicesEnvironmental Compliance
Real estate attorney
Property Transaction Services
Immigration lawyer
Bankruptcy lawyer
Debt Relief Services

Grow your business with a digital marketing team that has their skin in the game.

Their design was faultless and didn’t need any revision. I am not sure if they’ve had Brokers as clients before, but they nailed it perfectly.

Lauren – Morgan Insurance broker

Our website traffic has gone up significantly and we have hundreds of new leads coming in directly from Facebook.

Kyle – e-pocket

are amazing. They have also done an outstanding job of our SEO.

Leighton – Maintain Me Gardening

have really helped us grow and increase our business

Peter Emerson – Click On Rentals

Law firm SEO

We have extensive experience driving meaningful SEO results.

We have extensive industry experience and will help you take your SEO to the next level.