Internal Linking In WordPress



Hey everyone, my names Yeshmin and today I’m going to show you guys how to link internally in WordPress.

We’ll go through what internal linking is and briefly cover what external linking is just to eliminate any confusion.

Internal linking is when you’re writing a blog post or article and you add a hyperlink to link to another page on the same domain which basically means linking to an area of your page or another page that’s within your website. External linking is when you link to a separate domain or page outside of your website. Internal linking is very useful in order to help search engines better understand your site. Internal linking is also critical to your SEO.

I’ll show you examples of both in this video.

Alright so let’s get into it. To get to this page here in WordPress, you want to click on Add Post and then New Post.

From here we’re presented with this blank page. Now I’m going to paste my text and title in. Now over here where it says ‘nuturing an online business’.

This is an example of internal linking because we are linking to a page on the same domain.

We’re linking to a separate page that’s a part of our website and same story with these internal links here.

They’re all considered internal links as we are linking to the same domain. All of these here are all examples of internal links.

On the right here, if you have the Yoast plugin, you will get this list of related content that you can link to in your post.

This is really useful for internal linking! If you don’t have this show-up, you will just need to install the Yoast plugin.

You can learn how to do this in our previous video. I’ve added a link in the description so that you can access this easily.

To add an internal link in WordPress, we highlight the text where we want to add the link and then click on this insert/ slash edit link button.

We can then paste the URL in or search for the link if we’re linking to another blog post we’ve written in the past. So I’m just going to copy the URL from one of our previous posts and paste it in this box.

To show you guys what it looks like, I’m going to hit the preview button and as you can see here we’ve created an internal link.

Now I’m going to show you an example of an external link. As I mentioned earlier, an external link is when you link to another domain or another website.

So let’s highlight where this text here where it says new-age tech millionaires. I want to link to an article on the Business Insider website that talks about tech billionaires.

To do this, I’ll again copy the link of the website, click on the insert/edit link button and then paste the external link in there. And then click Apply.

If you want to add internal links based on Yoast’s suggestions, just highlight the text you want to add an internal link to, click the copy link button on the right here.

Once it’s copied, we click on the add/edit link button again, paste the link and click apply. When we preview the changes, we can see that this internal link has been added and if we click on it, it takes on to the page.

If we want the link to open in a new tab or new window when it’s clicked on, we change this in WordPress.

If we go back to the text in WordPress and right click on it, we want to click on Link Options and then tick the box that says Open Link In New Tab.

We then apply the changes and if we preview this page again, you’ll see if I click on the link, it opens in a new tab.

We can do this with our internal links as well as I’ll show you here.

And that’s how you link internally and externally in WordPress. You can find a published version of this article on Internal Linking on our website.

I’ve included the link in the description below for you guys.

If you have any questions.

Feel free to comment. I’ll gladly answer them for you. And if you like Digital Marketing videos like this one and you want to see more of them, then definitely go ahead and subscribe to our channel!