Link Building
A specialist link building agency. We earn links from relevant, trusted sites through outreach, digital PR and content worth citing, then measure what they do for rankings, traffic and enquiries. We grew a hospitality ecommerce business by $2.8 million in 7 months using our link building strategies.
Real Mojo Dojo clients, on the record.
What is link building?
Link building is the work of earning links from other websites to yours. Search engines use those links to discover pages and to judge which ones other sites consider worth citing, so relevant links from trusted sites remain one of the strongest signals behind competitive rankings.
Our link building service is part of our wider SEO services. We do not sell links off a price list. We identify the pages that should rank, work out why competitors outrank them, and earn editorial links to those pages through outreach, digital PR and content that other sites want to reference.
Every link is judged on relevance, the authority of the site it comes from, and whether a real editor placed it. Volume is never the goal.
What makes a link worth building.
Not all links help. We check every prospect against the same standards before we pitch it:
Relevance. The site and the linking page cover a topic close to yours.
Real audience. The site has genuine readers and visible organic traffic, not just a metric score.
Editorial placement. The link sits inside useful content and was placed because an editor chose to.
Indexed and crawlable. The page is in Google’s index and the link is a standard link Google can follow.
Clean neighbourhood. The site does not sell links openly or link out to spam.
Natural anchor text. Descriptive and varied, never packed with keywords.
Third-party authority scores can help us sort prospects, but we treat them as a filter, not a target. A relevant link on a site your customers read beats a high score on a site nobody visits.
What link building and content authority delivered for our clients.
Results from three published case studies where earning quality links was part of the strategy.
What is included in our link building service.
Every engagement is scoped to your site, but these are the parts of the work.
Backlink profile audit
Where your links come from, which are helping, and which carry risk.
Competitor link gap analysis
The sites linking to the pages that outrank you and not to yours.
Target page selection
We prioritise the pages that carry revenue or leads, not just the homepage.
Prospect research
Hand-built lists of relevant sites, checked for traffic, topic fit and real editors.
Linkable asset planning
Ideas for content and data that give sites a reason to link.
Digital PR campaigns
Story angles, media lists and pitching for coverage on relevant publications.
Personalised outreach
Individually written emails and follow-ups, never mass templates.
Anchor text planning
Natural, varied anchors that describe the page instead of stuffing keywords.
Internal linking review
Passing the authority you earn to the pages that need it, working with SEO services.
Link quality checks
Every link reviewed for indexation, placement, attributes and neighbourhood.
Monthly reporting
Links earned, where they point, and the movement in rankings and organic traffic.
Clean-up recommendations
Advice on harmful links, disavow decisions and old paid link schemes.
Get your free SEO audit
Submit your website and we’ll send you a comprehensive audit within 48 hours. No calls, no obligations.
Links we will not build.
Google’s spam policies define link spam as creating links to or from a site primarily to manipulate search rankings. Its examples include buying or selling links for ranking purposes, excessive link exchanges, links made by automated programs, and large-scale guest posting with optimised anchor text. Those tactics can cost a site its rankings, and the damage is slow and expensive to reverse.
We do not use private blog networks, automated link tools, paid links that pass ranking credit, or link exchange schemes. Where a placement involves payment or sponsorship, it is marked with the appropriate rel attribute. If a site already carries links like these, we will tell you plainly and recommend how to deal with them.
This is the trade we make in your favour: fewer links, each one earned and defensible.
How we earn links.
Six methods, chosen for each site and market rather than run as a template.
Digital PR
Data-led stories, expert commentary and campaigns pitched to journalists and editors, earning coverage and links from publications your customers read.
Editorial outreach
Personalised outreach to site owners and editors whose readers would genuinely benefit from your page, with a clear reason to link.
Linkable assets
Research, tools, guides and original data that other sites cite because there is nothing better to point to.
Unlinked mentions and broken links
We find sites that already mention your brand without linking, and dead links that your content can replace, then ask for the link.
Partnerships and industry bodies
Suppliers, associations, sponsors and events that publish member or partner pages, earned through real relationships.
Guest contributions with editorial standards
Expert articles on relevant publications where the link is earned by the quality of the piece, not by a payment.
See where your links are holding you back
Book a strategy session and we will show you which competitors are outlinking you and what it would take to close the gap.
How our link building process works.
Six stages, from audit to reporting.
Audit and competitor gap
We review your backlink profile and compare it with the sites ranking above you, to see exactly what is missing.
Target pages and goals
We agree which pages should earn links, which keywords they serve, and how success will be measured.
Strategy and assets
We choose the mix of digital PR, outreach and linkable content, and plan any assets that need to exist first.
Prospecting
We build a vetted list of relevant sites and editors, checked against our quality standards.
Outreach and placement
Personalised outreach, follow-up and negotiation until links are live and verified.
Reporting and refinement
Monthly reporting on links earned, rankings and organic traffic. We double down on the tactics that move the pages that matter.
Link building results.
Campaigns where earning links was part of the work.
Connect Facilities
#1 ranking for facilities management in Melbourne
From zero to #1 ranking · 200% increase in goal completions
PDG Corporation
#1 ranking for property developer keyword
SEO only campaign · 40% increase in organic sessions
Anvelo
2278% increase in organic rankings
All-time growth · 1514% increase in goal completions
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
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What is link building?
Link building is the process of earning links from other websites to your own. Search engines treat relevant links from trusted sites as a signal that a page is worth ranking, so a structured link building programme supports rankings for the pages you care about.
Why do backlinks matter for SEO?
Links help search engines find your pages and judge how trusted they are. Content and technical health get a page into contention, and links from relevant, trusted sites often decide who wins a competitive result. Link building works best alongside your SEO services, not instead of it.
How long does link building take to work?
Expect months rather than weeks. Links have to be earned, published, crawled and then weighed by search engines, and the pages they point to have to be strong enough to benefit. We report links earned each month so you can see progress before rankings move.
Is it safe to buy backlinks?
Google’s spam policies list buying or selling links for ranking purposes as link spam. Links that involve payment should carry a rel sponsored or nofollow attribute, which means they do not pass ranking credit. We earn links through outreach, digital PR and content, and do not buy links to pass ranking credit.
What is a good backlink?
A good backlink comes from a relevant site with a real audience, is placed inside useful editorial content by a real editor, sits on a page Google has indexed, and uses natural anchor text. One link like that is worth more than dozens from irrelevant directories or networks.
How many backlinks do I need?
There is no fixed number. The right target comes from the sites currently ranking for your keywords: how many relevant sites link to them, and which of those are missing from your profile. We build that comparison in the first phase and set targets from it.
What is the difference between link building and digital PR?
Digital PR is one way of building links. It earns coverage and links from journalists and publications through stories, data and commentary. Link building is the wider discipline and also includes editorial outreach, linkable assets, unlinked mention recovery, partnerships and resource page placements.
Do links still matter for AI search?
Links still shape traditional rankings, and reputable third-party coverage is also the kind of source AI answer engines tend to draw on. We cannot guarantee that any AI tool will cite you. Our AI SEO work looks at how your brand appears in those answers, and link building supports it by strengthening the sites and pages that mention you.
Do you guarantee rankings or a number of links?
No. Nobody controls how search engines rank pages, and a guaranteed number of links usually means links are being bought or manufactured. We commit to the process, the quality standards and the reporting, and we show the effect on rankings, traffic and enquiries.
How do you choose which pages to build links to?
We prioritise the pages closest to revenue or leads, such as service pages, product categories and high-intent content, and we look at where a modest amount of extra authority is enough to move a page onto page one. A few links go to the homepage and to linkable assets to keep the profile natural.
What if my site already has bad or paid links?
We start by auditing your existing profile and check for paid schemes, networks and irrelevant links. Most low-quality links can simply be ignored by Google. If there are signs of a paid link scheme or a penalty risk, we will recommend removal or disavow, and can pair the review with a full SEO audit.
How will I know it is working?
Each month you receive a report showing the links earned, the sites and pages they came from, where they point, and the movement in rankings, organic traffic and enquiries for the target pages. We tie the results to business outcomes rather than to a count of links.
Get your free SEO audit.
Submit your website and we’ll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
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