LinkedIn Ads Agency: Run targeted B2B campaigns in Australia

LinkedIn doesn’t surface ads when somebody searches on LinkedIn. This makes it harder to identify the user on the ladder of product awareness or the marketing funnel.

LinkedIn is a discovery platform and not a search platform and hence the targeting, the ad campaigns and the way in which the users interact with ads differs on LinkedIn.

Therefore, the campaigns, the ad copy, the account structure on LinkedIn follows profile and interest based targeting as opposed to search targeting. LinkedIn ads also follows the indoctrination process and you would find LinkedIn ads to be expensive if your lifetime value of a customer is below $10K.

It’s no wonder why advertising on this B2B platform makes it easy to reach the right decision-makers and increase engagement on important company news to draw more connections. Unlike B2B SEO or Google Ads, the LinkedIn targeting is more specific.

With LinkedIn advertising, you’ll reach millions of active professionals.

Our team of experts will help you:

• Develop a tailored LinkedIn Ads strategy aligned with your business objectives
• Create compelling ad content that resonates with your target audience
• Help develop lead magnets
• Help ideate, copywrite, develop, create, design lead magnets
• Help develop landing pages
• Reach and engage with your ideal customers, driving conversions and revenue growth

Our LinkedIn Ads Services includes

• LinkedIn Ads Strategy: Our experts will develop a customized strategy tailored to your business goals and target audience.
• Ad Creative Development: We’ll create high-performing ad content, including sponsored content, sponsored InMail, and display ads.
• Targeting and Audience Segmentation: Our team will help you identify and target your ideal audience, maximizing your ROI.
• Budgeting and Bidding Strategies: We’ll optimise your budget and bidding strategy to ensure maximum impact.
• Ongoing Campaign Management: We will continuously monitor and optimise your campaigns for optimal performance.
• Lead Magnet Development: We will create a strong lead magnet to drive indoctrination process and top of the funnel users in your pipeline.

When you place a bid on LinkedIn, you’re competing against other ads targeting a similar audience in the same format. For instance, if you’re running a text ad, you’ll only compete with other text ads, not video ads or image ads, even if they’re targeting the same audience in the same country.

To win, you need to outbid the second-highest bidder. However, LinkedIn ensures that you don’t exceed your budget and frequency cap before displaying your ad. This means that even if you win a bid, your ad won’t be shown if you’ve reached your maximum budget or frequency limit. Unfortunately, at the time of this writing LinkedIn doesn’t allow day parting (Scheduling ads during different times of the day).

LinkedIn prioritizes the end-user experience by enforcing frequency caps. If a member has already seen the same ad multiple times, it will no longer appear in their news feed, ensuring a more relevant and engaging experience for users.

Often times we find that the think that makes most LinkedIn ads most expensive is the average frequency of ad distribution. A user does need to see your ads a few number of times before the magic click and conversion can happen.

With so many options to advertise, our LinkedIn Ad specialists create dynamic campaigns ranging from sponsored InMail to text ads to programmatic display ads.

We can help with

• Campaign Setup and Structure: Our team will set up and organize your LinkedIn Ads campaigns, ad sets, and ads to ensure optimal performance and easy management.
• Ad Format Optimisation: We’ll optimise your ad creative for various formats, including: Sponsored content, Sponsored InMail, Display Ads, Video Ads, Carousel Ads.
• Targeting and Segmentation: We’ll help you target your ideal audience using LinkedIn’s advanced targeting options, including: Job title, job function, industry, company size, location, language, skills, certification, LinkedIn groups , interests, predictive audience and many more.
• Budgeting and Bidding: Our experts will develop a budgeting and bidding strategy that aligns with your business goals, including: Cost-per-click (CPC) and cost-per-thousand impressions (CPM) bidding, Daily and total budget management
• Ad Rotation and Scheduling: We’ll ensure your ads are rotated and scheduled for optimal performance, including: Ad rotation and frequency capping, Scheduling ads for specific dates and times
• Tracking and Conversion Optimisation: Our team will set up and track conversions, ensuring you get the most out of your LinkedIn Ads campaigns, including: Conversion tracking and attribution modeling, A/B testing and ad creative optimisation
• Integration with LinkedIn Insight Tag: We’ll ensure seamless integration with the LinkedIn Insight Tag, enabling advanced tracking and retargeting capabilities.

Without a social media strategy, your business misses a ton of opportunities. Most social media platforms like Facebook, Instagram, YouTube, and LinkedIn keep rolling out engagement tools and new targeting options, and we bet your competitors are already jumping in to test and grow their businesses.