LinkedIn Funnel

LinkedIn retargeting is perhaps the most lethal form of retargeting channel across all platforms including Google retargeting or even PMAX campaigns.

You can not only target LinkedIn’s ad or form interactors but also specifically target your Google or Facebook audiences as a part of your LinkedIn retargeting strategy.

LinkedIn Retargeting is basically a way of targeting people that have previously visited your website or even interacted with your ads on LinkedIn.

LinkedIn retargeting is slightly different to that of other platforms because retargeting on LinkedIn is based on person’s professional data like job title, job functions or even company or company industry.

Our team of LinkedIn experts will help you with:

  • Generating website or other retargeting audience creation
  • Creating engaging retargeting copy or assets
  • Creating a holistic audience list to target audiences from all channels including Google, Facebook, Pinterest, TikTok, YouTube and others
  • Improving your audience size to target hard to reach B2B audiences
  • Building exclusion audiences and keeping them updated
  • Using a range of LinkedIn ad formats
  • Finer and granular control over ad rotations
  • LinkedIn ads day parting
  • Monitoring and improving reach and frequency to reduce ad fatigue
  • Manual and other bidding strategies

Mojo Dojo is a LinkedIn Ads management agency headquartered in Melbourne with team in Brisbane, Sydney, Perth and other regional parts of Australia.

We can help with



We will work with you and across all agencies or teams to streamline a tagging process either via Google Tag Manager or other tag management software. We will help implement a tracking plan if one doesn’t exist for your org.

Our retargeting process on LinkedIn includes the following:

  • Create a tracking plan and implement tracking
  • Build a cross channel audience list for targeting on LinkedIn
  • Properly implement conversion tracking
  • Build creative and retargeting campaigns
  • Setup exclusion lists either via company or contact creation process on LinkedIn campaigns manager
  • Segment retargeting options by recency or other demographics data
  • Observe retargeting and evolve strategy based on your website and audiences.

We have extensive experience running retargeting campaigns for a range of companies and industries. We can help you make the maximum impact on LinkedIn and reduce your cost per conversion by setting up retargeting campaigns for audiences that are very likely to convert.


When you visit a website with LinkedIn retargeting, a tracking pixel loads in your browser that is the LinkedIn insight tag.

This pixel collects data about your visit, including:

  • IP address: Your computer’s unique identifier
  • Operating system: The type of device and operating system you’re using
  • Browser type: The type of browser you’re using (e.g. Chrome, Firefox)
  • Screen resolution: The size and resolution of your screen
  • Time of visit: The date and time you visited the website
  • On-site activities: The pages you viewed, and any actions you took on the site

This data is then used to create a customized audience for retargeting on LinkedIn. This means you may see ads from that website on LinkedIn, encouraging you to return to their site or take a specific action.

First visits build awareness. Later visits come from curiosity and interest.
Retargeting combines with paid traffic to:

  • Target website pages
  • Retarget non-converters
  • Keep the brand visible online

Retargeting also works with organic traffic to:

  • Reintroduce the brand to visitors from search, social, or referral
  • Augment organic strategies

When you’re retargeted on LinkedIn, you may see ads in various formats, including:

  • Sponsored content: Ads that appear in your LinkedIn feed
  • Sponsored InMail: Ads that appear in your LinkedIn inbox
  • Display ads: Ads that appear on the side or bottom of your LinkedIn dashboard
  • Video ads: ads that appear as video on your feed

These ads are targeted to you based on your previous session on the website. They re-engage you with the brand and encourage you to take a specific action.

Mojo Dojo has experience generating TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel) retargeting strategies including extensive experience creative ad and campaign assets that bring in the results.

LinkedIn Retargeting Ads

Wasted budgets and underwhelming management of LinkedIn ads lead to poor ROI.