LinkedIn thought leadership ads management


LinkedIn Funnel

LinkedIn thought leadership ads give you the opportunity to build brand equity. It’s a great way to show subject matter expertise while also attracting a lot of top of the funnel users.

LinkedIn thought leader ads are great for

  • Building thought leadership: promote subject expertise and indepth understanding of your niche by creating subject matter content
  • Highlight your brand as a subject matter expert: Content from your team including execs, industry experts and top talent will position your people and your company as an authority in your industry
  • Community growth: Thought leader ads also increase personal brand value for people under whose profiles the content is released. This builds the individual’s brand equity as well.

Though leader ads have on an average 1.7X higher CTR rate and 1.6X higher engagement rate.

Thought leadership ads follow the same targeting options as available to other single image or carousel ads.

At Mojo Dojo, we take a collaborative approach to thought leadership advertising. Here’s what you can expect when working with us:

  • Discovery Session: We’ll start with a discovery session to understand your business goals, target audience, and unique value proposition.
  • Content Creation: Our team will develop high-quality content that showcases your expertise and provides value to your target audience.
  • Campaign Development: We’ll develop a customized campaign strategy that aligns with your business goals and targets your ideal audience.
  • Ad Launch and Optimization: We’ll launch your ads and continuously monitor and optimize them to ensure maximum ROI.

Mojo Dojo is a LinkedIn Ads management agency headquartered in Melbourne with team in Brisbane, Sydney, Perth and other regional parts of Australia.

We can help with


Thought leadership is more than just a buzzword – it’s a proven audience building strategy for driving business results. By positioning yourself as an authority in your industry, you can:

  • Build trust and credibility with your target audience
  • Differentiate yourself from competitors and establish a unique market presence
  • Drive high-quality lead generation and conversion
  • Increase brand awareness and reach new heights

LinkedIn thought leadership ads work via individual LinkedIn profile. You may have to search for employee associated within your company page, find a post you wish to promote and then build your audience.

All of this could be done via the LinkedIn campaign manager. Once you have created the audience, you don’t need to make additional creatives or copy. You can simply select the single image ad or video creative format and apply the post to use as your creative.

Some of the best practices with thought leadership ads are

  • Ensure that your audience is niche. Larger pool will attract budget wastage
  • Encourage your thought leaders to turn on the creator mode to grow their personal brand
  • Sponsor posts that are relatively new and review performance every 2 weeks to keep it relevant.
  • Leverage the “My company” tab to inform or keep a tab on trending employee posts.
  • Get organic performance of a post before you run a campaign to keep on top of the performance from sponsoring the campaign.

Our LinkedIn Ad specialists create campaigns that will help you run thought leadership ads to your target audience. You can use though leader ads with either a brand awareness or engagement target objective.

At Mojo Dojo, we’re passionate about helping businesses and individuals unlock their thought leadership potential. Here’s what sets us apart:

  • Expertise: Our team has years of experience in thought leadership advertising and content creation.
  • Personalized Approach: We take a personalized approach to each client, understanding their unique needs and goals.
  • Results-Driven: We’re focused on delivering results that drive real business impact.

LinkedIn Thought Leadership Ads

Wasted budgets and underwhelming management of LinkedIn ads lead to poor ROI.