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Ecommerce Playbook

Corroborated with Google's retail playbook.

We took a retail store from $7K per month in revenue to $170K in revenue in 16 months.

The traffic was a mixture of both paid and organic traffic.

We created many A/B tests. We tested landing pages, titles, photos, search, layouts and many other elements on the pages.

We then corroborated our findings with Google’s secret retail playbook .

We summarized our finding in this playbook.

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