PPC Playbook

We took an Australian business from a one room office to becoming the No 1 Australian retailer in less than 5 years. In the process, we spent 12 million dollars running Google ads. In this book we detail how we got

  • 370% increase in paid conversion
  • 536% reduction in cost per online inquiry
  • 700% increase in brand awareness
  • Insights of planning, execution and the results of $12 Million PPC campaigns
  • Top 5 concepts employed with PPC campaigns
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