SEO Playbook · 94 pages · Free
SEO Playbook
The exact framework that generated 1,700% revenue growth for an online retailer and 1,100% traffic growth for a healthcare business. Covers the 80/20 principle, E-A-T, content clusters, on-page anatomy, off-page tactics, and essential tools like SEMRush and Ahrefs.
Real results from this framework
“This playbook follows the 80/20 principle: invest 80% of your effort in content and 20% in technical optimisation. It starts with how search engines actually work — web crawlers, indexing, and the PageRank algorithm — then covers E-A-T (Expertise, Authority, Trustworthiness), which is especially critical for YMYL (Your Money Your Life) pages in health, finance, and legal.”
— Mojo Dojo client, name withheld on request
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