Mojo Dojo Logo

Novotel

Novotel is a midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983. Novotel manages 492 hotels in 59 countries.

1
159.22% INCREASE IN SESSIONS
Improving content through engaging and precise content increased users duration on the website
2
38% INCREASE IN CONVERSION RATE
Increased in number of transactions by 38% resulting in substantial increased in conversion rate
3
160% INCREASE IN OVERALL USERS
Improving length and format of content increased existing and new users
4
122% INCREASE IN GOAL COMPLETIONS
Improving UI/UX on website CTA, and the enquiry form significantly increased in goal completions
5
138.71% INCREASE IN BOOKINGS
Improvements on the UI/UX forms made it easier for users to book online
6
163.37% INCREASE IN NEW USERS
New users increased with advanced SEO on-page strategies