B2B SEO Services

A strong online presence is crucial for B2B companies to succeed. With the majority of business decisions starting with online research, a well-crafted SEO strategy can help you reach your target audience easily.

Our B2B SEO experts help you optimise your website, improve search engine rankings, and drive more traffic to your site, generating high-quality leads and conversions.

B2B SEO helps drive more consumers that are looking for specific type of service that may not be easily found on the web. For example, a B2B consumer might look for queries with higher commercial intent like a product code or SKU number or even a specific problem they may be facing in their business.

B2B is a little different to traditional eCommerce SEO or enterprise SEO. B2B SEO requires a lot more research on the business and problems of the customers of the business.

If you do it right, B2B SEO can drive real results.

Our B2B SEO services optimize your website for search engines like Google and Bing. We use on-page, off-page, and technical SEO techniques to improve your website’s performance and help you attract more leads.

The main benefits of B2B SEO services are:

• Increase Online Visibility: Reach and engage your target audience, establishing your brand as a thought leader in your industry.
• Drive High-Quality Leads: Attract potential customers who are actively searching for products or services like yours. It may be problem specific queries with high buying intent or transactional queries.
• Improve conversions: Turn leads into sales, driving revenue and growth for your business.
• Improve Brand Awareness: Increase recognition and establish your brand as a trusted authority in your industry. This would require a cohesive and topical content strategy that would help you rank better for transactional queries with high purchasing intent.

There are many other benefits of B2B SEO including revenue and profit growth. However, the brand awareness and catching users at the top of the funnel (TOFU) are the most prominent benefits of the B2B SEO services.

We offer a comprehensive range of B2B SEO services. Our services include:

• Keyword Research: Identifying the most relevant and high-traffic keywords for your business, including long-tail keywords and phrases. Using LSI keywords as a part of our research and creating a in-depth topical map to help you rank for the highest value keywords.
• On-Page Optimization: Optimising your website’s structure, content, and meta tags for search engines, including:
  • Page title and meta description optimisation
  • Document outlines
  • Header tag optimisation
  • Content optimisation for target keywords
  • Image optimisation
• Content Creation: Developing high-quality, engaging content that resonates with your target audience, including:
  • Blog posts and articles
  • Product descriptions
  • Case studies
  • Whitepapers
  • B2B specific topics
  • B2B transactional queries content
  • TOFU content
  • MOFU content
  • Commercial queries content
  • Indoctrination or awareness related content
• Link Building: Building high-quality backlinks from authoritative sources to increase your website’s credibility, including:
  • Guest blogging
  • Resource page links
  • Broken link building
  • Local directory listings or citations
  • Topical link building
  • Contextual links with outreach program
• Technical SEO: Optimising your website’s technical aspects, including:
  • Page speed optimisation
  • Mobile responsiveness
  • Website architecture
  • XML sitemap creation
  • Robots.TXT checks
  • Structured data
• Local SEO: Optimizing your website for local search results and Google My Business listings, including:
  • Google My Business optimization
  • Local directory listings + other citations for entities
  • Location-specific content creation
• Analytics and Reporting: Providing regular analytics reports and insights to track your website’s performance, including:
  • Website traffic analysis
  • Conversion tracking
  • Keyword ranking reports
  • SEO audit reports
• SEO Audit: Conducting thorough SEO audits to identify areas for improvement, including:
  • Website crawl and technical analysis
  • Keyword research and analysis
  • Content analysis
  • Link analysis

These services are broad strokes of what we hope to achieve for your B2B business.

We will also focus on a number of other optimisation parameters that will help draw in more customers.

Establish your brand as a thought leader with our B2B SEO services. We’ll help you increase online visibility, credibility, and conversions, ensuring you stay ahead of the competition.

Mojo Dojo is a Australian SEO company with 15+ years of experience in digital marketing. We are a Melbourne SEO agency that has a local presence in Adelaide, Brisbane, Sydney, Perth and other regional parts of Australia.

Over 15 years, we have been able to come up with a framework that can accurately pinpoint a B2B SEO strategy that just works.

Our SEO framework has been refined over the years in the real world. It came through countless hands-on real world experiments extensively documented in digital marketing and in the world of SEO.

We have completed more than 1307 real world experiments of over 932 organizations. Almost over half of them are in B2B space with exposure to sophisticated buying cycles and research.

That is over 18,000 hours in planning, testing, auditing, implementing & analyzing real world experiments alone to improve your SEO strategy and output.