Accountant SEO Services

In 2022, the global market for accounting services was worth $544.06 billion. According to IBIS World, the industry is anticipated to climb at an annualised rate of 1.2% through to 2025. 

However, a survey by Wolters Kluwer revealed that over 50% of accounting firms are under pressure. They struggle to keep up with new laws and to automate time-consuming tasks. It’s clear that technological literacy is integral for accounting services to thrive.

If you’re an accounting firm or a sole chartered accountant, you may want to improve your online presence. About 93% of online experiences start with a search. You might assume that a website, your expertise, and case studies will help. But, your competitors are doing the same thing. 

You’re missing a clear SEO strategy. It should help your expertise rank high in search engines. Stop risking being overlooked by a large client base. You may think SEO isn’t the main way to sustain your business. But, here’s why it should be:

• With millions of accountants and firms, SEO helps you stand out and beat your rivals. 
• Most folks searching for accounting firms don’t look past the first page of results. To earn a top spot on Google or Bing’s first page, you need SEO. 
• Need more clients? Well, that’s the whole point of SEO– to help you source qualified leads. The traffic SEO generates is highly targeted. It will attract visitors who are likely to convert. 
• Due to the rise of AI-generated content, it’s tough to find authenticity. This makes it even tougher to stand out online. Search engines prioritise genuine content, like case studies and blogs. Complemented with effective SEO, it will boost your firm’s trust and credibility. 

SEO for accountants is the process of optimising a firm’s website. It aims to improve its online presence and drive more traffic. Key SEO strategies include:

• On and off-page optimisation
• Local SEO
• Keyword research
• Technical SEO
• Content marketing
• Link building
• SEO audits

SEO is never a one-off task, it’s an enduring process. A few tweaks can make a huge difference. But, if you lack the time and expertise to manage your site and clients, it might be tough to keep up with Google’s latest algorithm changes. 

SEO may seem similar across industries. But, there are unique challenges for accounting firms. 

• First, the accounting industry is highly saturated. To stand out in SERPs, you must constantly update your site’s content with new, relevant keywords. Also, create new content, source high-quality backlinks, and fix your site’s tech. This will help you keep your high rank. 
• Second, you may experience technical issues that impact your targeted user’s browsing experience. The most common technical issues are: site speed, hreflang tags, and mobile-friendliness. Also, search engines must be able to crawl and index your site. If not, it could lead to higher bounce rates and loss of clients.
• Third, you might lack the time to churn out content that appeals to your target audience. Your audience will need content that answers their questions. They want to know about specific services and work with you. 
• Fourth, over 94% of sites on Google lack backlinks. This means that over 94% of sites don’t have Google’s ‘vote of confidence’. The more backlinks you have, the better your domain authority. However, you might experience challenges in securing backlinks from reputable sources. 

Experiencing these challenges? Consider outsourcing your SEO to us. This will give you time to focus on your strengths. Meanwhile, we will optimise your website to find more growth opportunities. 

Our SEO services for accountants include:

SEO Audits

We audit your site to find gaps and areas of improvement.

Local SEO

Most people searching for accounting firms will more likely than not append “near me” at the end of their sentences or search for firms in their city. Hence, optimising for local SEO involves improving your presence within a specific region. We claim and optimise a Google My Business listing and build citations on relevant directories.

On-Page Optimisation

This typically includes refining your existing site content to increase its search engine appeal. We’ll optimise your page copy with relevant keywords. We’ll craft compelling title tags, meta descriptions, and clean, concise URLs. 

Content Marketing

You want to appeal to a clear and defined audience to drive both traffic and conversions. Our content marketing strategies for accountants include:

• Creating  blog posts
• Updating your site with latest industry trends
• Showcasing case studies
• Designing infographics that provide insight into your expertise. 

Link Building 

We’ll start a link-building campaign. It will get relevant backlinks from other websites. This will enhance your site’s authority. Our core strategies are guest blogging, internal linking, directory submissions, and HARO (Help a Reporter Out). They connect us with journalists and bloggers seeking expert sources. 

Technical SEO

A strong technical foundation is crucial for your website’s success. It makes it easier for search engines to crawl, index, and understand your site. Our SEO specialists will prioritise your site’s speed, mobile-friendliness and architecture. 

Keyword Research

This is the most important aspect of SEO. For accountants, it means knowing what clients seek. For instance, it could be “accounting services near me” or “tax return services 2025”. With good keyword research, we’ll help you create content that targets your audience’s needs. 

Curious if SEO is what your accounting firm needs? Contact us for a free consultation. SEO is what we do best– it’s the very core of our business and it should be yours too. 

Numbers matter, but without SEO, they’re just figures on a page.