Cannabis SEO Services 

In 2016, the Australian government legalised medicinal cannabis. Following this, the number of people receiving prescriptions substantially increased. At present, the cannabis industry is booming. The global market is projected to hit $57 billion by 2027. 

As the sector expands, cannabis businesses face several digital challenges. This makes cannabis SEO essential for your CBD business to show up organically on SERPs. 

SEO plays a pivotal role in improving organic search visibility. It drives targeted traffic to your CBD site. Ultimately, this solidifies your brand authority within the present, competitive landscape. 

For local dispensaries, local SEO is even more critical. Over 154 million users are visiting Google Maps monthly to find businesses nearby. That’s a massive opportunity to connect with local customers.

The right SEO strategies can help cannabis businesses reach the right target audience. At Mojo Dojo, we’ll help your cannabis business flourish. Whether you’re an independent brand, medical practice or dispensary, you’ll outperform competitors.

Cannabis businesses are known to face several challenges in marketing. Key obstacles include: 

• It’s challenging to promote cannabis businesses on traditional advertising platforms. Social media platforms tend to restrict cannabis-related promotional content. This makes it harder for advertisers to target customers.
• There are complex financial regulations surrounding the buying and selling of cannabis products. Many businesses struggle with ensuring smooth and secure transactions. This in turn makes it difficult to effectively market products. 
• Marketing in the cannabis industry must adhere to a patchwork of stringent regulations. It’s essential for businesses to keep up with these rules to avoid legal pitfalls. 
• The cannabis market is also highly competitive. More and more providers are striving for the top spot on SERPs. To stand out in such a competitive industry, SEO is critical for driving organic traffic. 
• Cannabis businesses are highly susceptible to SEO attacks. Many competitors use black-hat SEO tactics to damage a competitor’s online presence. 

Cannabis SEO is the process of optimising websites for cannabis-related businesses. It addresses both crawling and indexing challenges to improve their ranking on SERPs. There are several advantages you’ll gain by partnering with us.

• We possess in-depth knowledge of the cannabis industry. This includes its complex legal landscape and the evolving marketing regulations. For example, we understand the nuances of state-specific regulations. We’ll ensure that a dispensary’s website content complies with local laws.
• We are well-versed in the restrictions imposed by online platforms on cannabis-related content. We know how to navigate content limitations. We’ll craft strategies that will maximise your visibility without risking site shutdown. 
• We’ll conduct in-depth keyword research tailored to the cannabis industry. Our SEO specialists understand the search terms and language used by cannabis consumers. They have the expertise to develop content that resonates with your target audience. 
• Due to its historical stigma, cannabis businesses face challenges in building trust. We overcome these challenges by acquiring high-quality backlinks and creating educational content.

Need help getting your cannabis business to rank? Here are some of our SEO strategies: 

Targeted Keyword Research 

We use specialised research tools to identify industry-specific keywords for your site. We focus on long-tail keywords, and integrate them naturally into your existing content.

Local SEO 

We’ll help you claim and complete your Google Business Profile (GBP). This ensures details of your CBD business are consistent across all online platforms. We also optimise for local keywords, such as “near me” searches to help you rank in local directories. 

Content Marketing Strategy

Our writers will develop content that establishes your business as an authority. This includes blogs, eBooks, and infographics that we’ll utilise across your site. We’ll regularly update your content to keep it fresh and relevant. 

Off-Page Optimisation 

We’ll help you secure authoritative and locally relevant backlinks. We’ll also focus on internal linking and linkable asset creation to promote the value of your content. 

Technical SEO Optimisation 

We’ll ensure your website is properly optimised for search engines. We do this by improving site speed and fixing technical issues. Most people search for services and providers from their mobile devices. So, we’ll make sure your site has a mobile friendly interface.

Building Domain Authority 

SEO is never a one time process. We’ll monitor and adapt our strategies to keep your SEO strategy relevant over time. 

In a market as competitive as cannabis, simply having great products isn’t enough. Without a solid SEO strategy, your business might remain unseen. Let us help you optimise your website, and drive more organic traffic.

Still not sure if SEO is the high your cannabis business needs? Get in touch with us for a free consultation. We’ll determine which KPIs are suited best for your business. Then we’ll craft an SEO strategy that helps you achieve your goals.

Keen on capturing a larger market share and improving your organic search rankings? We’ll position your brand as a trusted leader in the cannabis industry.