Healthcare SEO Services 

Today’s healthcare journey almost always starts with a Google or Bing search, making SEO a crucial tool for healthcare professionals and providers. Whether you’re aiming to expand your patient list or build authority in the healthcare industry, a targeted healthcare SEO campaign can be both strategic and cost-effective. With over 66% of internet users searching for health information online, your practice could be one of the first they see—compelling them to book an appointment.

Local SEO is also essential, as searches for healthcare services “near me” have surged, indicating that patients are actively looking for accessible care options. By refining your online strategy, you can reach a wider audience, boost your visibility, and establish yourself as a trusted name in healthcare. A few tailored adjustments could make all the difference in reaching and retaining more patients.

Imagine you’re a patient looking for a healthcare provider or advice on a medical condition. You head online, only to be faced with a maze of limited information and unclear details on where to go next. Frustrating, right? 

Now, think about the kind of resources you’d like to find: clear, trustworthy information on your condition, an easy-to-navigate list of qualified providers nearby, and even answers to your health-related questions.

This is where healthcare SEO comes in. By making your practice more visible and accessible online, a well-executed SEO strategy ensures potential patients find you quickly and feel confident in reaching out. Here’s a list of healthcare SEO benefits you can’t afford to ignore: 

• Increased Visibility & Patient Traffic: By optimising your website for healthcare-specific keywords, your practice becomes more visible to patients actively searching for medical providers or information.
• Cost-Effective Marketing: Compared to traditional advertising, SEO is cost-effective and offers a higher return on investment (ROI). Once established, your organic search ranking will continue to attract patients, delivering long-term benefits without ongoing ad spend.
• Enhanced User Experience: Good SEO practices improve the functionality and user experience of your website, making it easier for visitors to navigate and interact with your site on both desktop and mobile devices.
• Competitive Edge in the Healthcare Market: SEO helps you stand out from other healthcare providers. Appearing prominently in search results for healthcare services, particularly locally, positions your practice as a go-to provider and attracts more patients. 
• Expanded Reach for Specialised Services: SEO helps practices attract patients not only locally but also from broader areas. This is especially beneficial for specialised services or treatments, enabling you to connect with patients who may otherwise struggle to find niche medical care.
• Professional Identity & First Impressions: An SEO-optimised website reflects your practice’s commitment to patient care and professionalism. It makes a positive impression by showcasing expertise and providing easy access to information
• Increased Patient Engagement: SEO often involves creating content that addresses the needs of patients, which encourages interaction and engagement. Tailored healthcare content can foster patient trust and loyalty.

At Mojo Dojo, we provide SEO solutions for a broad range of healthcare professionals, industries, and services, supporting them in boosting their online presence and connecting with patients who increasingly rely on search engines for medical information and services. 

We collaborate with a wide variety of healthcare practitioners who seek to connect with more patients and establish their online authority. Our clients include:

• General Practitioners
• Surgeons
• Dentists
• Chiropractors
• Physiotherapists
• Cosmetic Physicians
• Allied Healthcare Providers (Osteopaths, Podiatrists, Psychologists, Speech Pathologists)
• Specialists (Cardiologists, Dermatologists, Gastroenterologists, Gynaecologists, Obstetricians, Oncologists, Rheumatologists)

Our SEO strategies are also designed to support facilities and services that serve a broader range of healthcare needs, such as:

• Hospitals
• Medical Practices
• Medical Support Services
• Medical Testing Centers
• Pathology Labs
• Pharmaceutical Companies
• Rehab Centers

In the past, you might have assumed that your expertise alone was enough to grow your healthcare practice. But today, with nearly everyone online, building a strong digital presence has become essential. If your practice doesn’t appear on SERPs, you risk being overlooked—even if you’re the best at what you do.

Here’s a breakdown of our specialised SEO strategies, and how it’ll grow your practice: 

Keyword Research 

To effectively reach potential patients, it’s essential to conduct thorough keyword research that considers both general and location-specific terms. By identifying the keywords patients commonly use when searching for healthcare services, we help you optimise your content to match search intent, relevance, and search volume. 

This includes targeting both broad medical terms and locally focused keywords like “GP in (city),” which is crucial for connecting with patients searching for providers nearby.

On-Page Optimisation 

Within healthcare SEO, it’s essential to optimise specific website elements – like titles, headers, and meta descriptions with healthcare specific keywords, ensuring your website structure is intuitive for patients seeking medical services. 

Off-Page SEO 

For healthcare practices, building credibility through backlinks from authoritative medical websites and using tactics like guest blogging on health-related platforms or getting listed in relevant healthcare directories can significantly boost trust and authority.

Content Creation

Creating informative, patient-centric content, such as guides on symptoms, treatments, and FAQs, while adhering to Google’s E-E-A-T guidelines, ensures your healthcare website remains credible and compliant with industry standards.

Technical SEO

For healthcare websites, technical SEO ensures your site functions optimally across all devices, particularly mobile, by enhancing load times, improving site navigation, and addressing any technical issues like broken links or slow pages. 

Local SEO

Local SEO is crucial for healthcare providers aiming to attract nearby patients. Optimising Google Business Profiles with accurate details, images, and patient reviews helps ensure your practice ranks well in local searches, making it easier for potential patients to find and trust your services.

Ongoing Monitoring and Improvement

SEO is an ongoing process, especially in healthcare. Continuously updating your strategies based on algorithm changes and tracking key performance indicators (KPIs)—such as keyword rankings, site traffic, and conversions allows your healthcare practice to refine its approach. 

You want your patients to think of your practice first when they need healthcare—and to achieve that, your SEO strategy must connect with their needs and concerns. Healthcare content isn’t just any content, it’s critical, and at Mojo Dojo, we take this seriously. 

With over 15 years of experience partnering with healthcare providers, we’ve helped practices rank for industry-specific keywords that truly matter. As your dedicated healthcare SEO consultants, we’ll work closely with you to identify the right metrics and implement a strategy tailored to your goals and objectives, driving results that resonate with both your practice and your patients.