Healthcare SEO Services 

Today’s healthcare journey almost always starts with a Google or Bing search. This makes SEO a crucial tool for healthcare professionals and providers. Aiming to expand your patient list or build authority in the healthcare industry? A targeted healthcare SEO campaign can be both strategic and cost-effective. Over 66% of internet users search for health information online. Your practice could be one of the first they see—compelling them to book an appointment.

Local SEO is one of many essential SEO strategies for healthcare providers. Searches for healthcare services “near me” have surged. This indicates that patients are actively looking for accessible care options. By refining your online strategy, you can reach a wider audience. In time, you’ll establish yourself as a trusted name in healthcare. A few tailored adjustments make all the difference in reaching more patients.

Imagine you’re a patient seeking a healthcare provider or medical advice. You head online, only to face a maze of limited information and unclear details on where to go next. Frustrating, right? 

Now, think about the kind of resources you’d like to find.

• Clear, trustworthy information on your condition
• An easy-to-navigate list of qualified providers nearby,
• Answers to your health-related questions.

This is where healthcare SEO comes in. A good SEO strategy will make your practice easy to find online. It will boost your visibility and accessibility. Potential patients will find you with ease and trust in reaching out. Here’s a list of healthcare SEO benefits you can’t afford to ignore: 

• Optimising your website for healthcare-specific keywords, makes your practice more visible to patients.
• SEO is cheaper than traditional advertising. It has a higher return on investment (ROI). Once established, your organic search ranking will continue to attract patients. This delivers long-term benefits without ongoing ad spend.
• Good SEO practices improve the functionality and user experience of your website. It helps visitors to navigate and use your site on desktop and mobile.
• SEO helps you stand out from other healthcare providers. High search result rankings for local healthcare services boost your practice’s reputation.
• SEO helps practices attract patients from both local and broader areas. This is especially beneficial for specialised services or treatments. It helps you connect with patients who may struggle to find niche medical care.
• An SEO-optimised website reflects your practice’s commitment to patient care and professionalism. It impresses by showing expertise and providing easy access to info.
• SEO often involves creating content that addresses the needs of patients. Tailored healthcare content can foster patient trust and loyalty.

We provide SEO solutions for a wide range of healthcare professionals and services. We help them connect with patients who use search engines to seek medical info. 

We work with many healthcare practitioners who want to reach more patients and build their online authority. Our clients include:

• General Practitioners
• Surgeons
• Dentists
• Chiropractors
• Physiotherapists
• Cosmetic Physicians
• Allied Healthcare Providers (Osteopaths, Podiatrists, Psychologists, Speech Pathologists)
• Specialists (Cardiologists, Dermatologists, Gastroenterologists, Gynaecologists, Obstetricians, Oncologists, Rheumatologists)

Our SEO strategies are also designed to support facilities and services such as:

• Hospitals
• Medical Practices
• Medical Support Services
• Medical Testing Centres
• Pathology Labs
• Pharmaceutical Companies
• Rehab Centres

In the past, your expertise alone was enough to grow your healthcare practice. But today, almost everyone is online. So, a strong digital presence is essential. If your practice doesn’t appear on SERPs, you risk being overlooked—even if you’re the best at what you do.

Here’s a breakdown of our specialised SEO strategies, and how it’ll grow your practice: 

Keyword Research 

To reach potential patients, keyword research is essential. It must consider both general and location-specific terms. We identify the keywords patients use when searching for healthcare. We then help you to keyword-optimise your content to match search intent, relevance, and volume. 

This includes targeting both broad medical terms and local keywords like “GP in (city).” This is crucial for reaching patients searching for nearby providers.

On-Page Optimisation 

In healthcare SEO, it’s vital to optimise specific website elements. Focus on titles, headers, and meta descriptions. Use healthcare-specific keywords too. Also, ensure your site’s structure is intuitive for patients seeking medical services. 

Off-Page SEO 

Healthcare practices can boost trust by getting backlinks from top medical sites. Guest blogging on health platforms and listings in healthcare directories can help.

Content Creation

Creating patient-centric content, like guides on symptoms and treatments, is key. It must follow Google’s E-E-A-T guidelines. This will keep your healthcare website credible and compliant with industry standards.

Technical SEO

Technical SEO ensures your site works well on all devices, especially mobile. It improves load times, site navigation, and fixes issues like broken links or slow pages. 

Local SEO

Local SEO is crucial for healthcare providers aiming to attract nearby patients. Optimising Google Business Profiles helps your practice rank well in local searches. This makes it easier for potential patients to find your services.

Ongoing Monitoring and Improvement

SEO is an ongoing process, especially in healthcare. Updating your strategies based on algorithm changes refines your approach. 

You want your patients to think of your practice first for healthcare. To achieve that, your SEO strategy must address their needs and concerns. Healthcare content isn’t just any content; it’s critical, and at Mojo Dojo, we approach it with seriousness. 

With over 15 years of experience, we’ve partnered with healthcare providers. We’ve helped practices rank for important, industry-specific keywords. As your dedicated healthcare SEO consultants, we will collaborate closely with you. We’ll identify the right metrics and implement a strategy to meet your goals. This will drive results that resonate with both your practice and your patients.