Hotel & Accommodation SEO Services 

The hotel and accommodation game is more competitive than ever. A Victorian government report revealed that the state’s accommodation sector made $3.3 billion in 2023. Over $14.6 million rooms a night were occupied, representing a 57.7% increase from 2022. Most hotels and accommodations gained about $147.26 in revenue per available room. This figure represents a 73% increase from 2021-2022.

The post-pandemic era has seen more travellers using the web to find, book, and share their stay experiences. Everyone’s turning to the internet to source the perfect getaway. Online travel agencies like Booking.com and Hotels.com have made booking a breeze. But, they’ve raised costs and competition for hotels.

Worried about the competition? Well, we’re here to tell you that your hotel can still thrive with the right strategy. That’s where Search Engine Optimisation (SEO) comes into play: 

• SEO helps to boost your website’s ranking on search engines like Google and Bing.
• SEO attracts more potential guests through organic online searches. While paid ads get you seen faster, it’s not a sustainable long-term strategy. SEO on the other hand, is devised for long-term success.  
• SEO will boost direct bookings on your hotel website. It will reduce visitors’ reliance on third-party sites like Booking.com. 

In a world full of hotels and places to stay, effective SEO can help your hotel stand out. It can boost your bookings and profits. 

Imagine this: Your ideal customers are searching for hotels on Google. They are bombarded with a sea of choices. At that moment, they’re weighing a thousand factors—price, location, reviews. They must decide which option is best for them. The search results are ranked based on several key factors. These factors determine which hotels are at the top.

Now, let’s say your hotel is in the perfect location, and someone types in “hotels in [your city].” Without effective SEO, your hotel might not even appear on the first few pages, let alone secure a prime spot. 

Without effective SEO, your hotel could be lost online. You could miss out on guests searching for exactly what you offer.

Key benefits of hotel and accommodation SEO strategies include: 

• More people are trying to find your hotel’s website. This improves your online visibility and traffic. This means you have a better chance of more direct bookings and a higher occupancy rate. 
• Most people searching for hotels will look in a specific city or suburb. So, optimising for local search can help you appear in local map listings. 
• Make your site load faster and more mobile-friendly. It will improve your user experience. 
• Compete among the big players, especially if you’re a small or independent business. 
• Target international audiences by targeting keywords in multiple languages. Then create content tailored specifically to them. 
• Use insights from site performance, user behaviour, and keyword effectiveness. They will help you make data-driven decisions for the future.

However, like most industries, there are challenges involved. Key digital challenges for the hotel and accommodation industry include:

• The hotel and accommodation industry is very competitive. It’s tough to stand out on SERPs without a good SEO strategy. 
• The search engine landscape is always changing. Updating your site to meet these new demands can be a time-consuming task. 
• You may lack the skills to optimise your site’s architecture. This usually needs specialised help.
• Your audience wants content that answers their questions. But, creating high-quality, engaging, and SEO-optimised content is tough. 
• You may think your SEO efforts are correct. But, tracking their ROI can be hard. 
• Most people now search for hotels using their mobile devices. So, a mobile-friendly site is crucial for SEO success.

Need a hand? Explore our SEO strategies that are guaranteed to drive more bookings.

Every hotel and accommodation provider is unique. Our partnership will yield a strategy tailored to your hotel’s needs and markets. 

SEO Audit 

We’ll start by conducting a detailed SEO audit of your website to identify areas of improvement. We then provide tailored recommendations.  

On-Page & Off-Page Optimisation

Our on-page optimisation includes optimising elements of your website. This includes meta-data, headers, image alt tags, content, page speed, and sitemaps. Off-page services involve improving your site’s credibility and ranking. We do this through link building and Google Business Profile (GBP) optimisation.

Effective Keyword Research Strategy

People often search for hotels using keywords like “hotels in (city)”, “complimentary breakfast”, and “luxury hotel”. We’ll help you find exact keywords that your customers use when searching for places to stay. 

Content Writing

Our writers will craft high-quality, engaging content. It will provide insights into your services, nearby attractions, and more. This includes blog posts, website copy and articles. 

Local SEO

Your guests will search for nearby services and activities. With local SEO, you’ll appear prominently in local search results and map listings. 

Technical SEO

We improve your website’s tech to boost its search engine performance. A better user experience makes visitors more likely to convert into customers. 

Link Building

We boost your domain’s authority with backlinks. They tell search engines you’re the best at what you do. We do this through guest blogging, internal linking, link prospecting, and directory submissions. 

Want your hotel or accommodation to be the top choice for travellers? SEO is the key. It gets your business to rank high in search results. This drives more inquiries and bookings your way. 

At Mojo Dojo, our hotel and accommodation SEO services are backed by over 15 years of expertise. Ready to see how we can elevate your business? Contact us today and let’s make your hotel the go-to destination for both short and long-term stays.