SEO for Financial Services 

A well-optimised online presence is key to attracting clients. Research indicates 64% of calls to financial service providers come from organic search. Moreover, 41% of traffic to finance websites is from organic search. 

Mortgage and loan consumers, and tax return seekers are searching for providers online. 47% of those researching financial services consume up to five content pieces before contacting anyone. Your future clients are online. To stand out in a crowded market, a fine-tuned SEO strategy is crucial. It’s your ticket to visibility, credibility, and conversions.

SEO for financial services aims to improve finance firms’ online visibility and rankings. This can include banks, insurance companies, and wealth management firms. The financial sector is very competitive. So, a strong SEO strategy is important. 

• Financial content is YMYL, meaning it can affect one’s financial health. Search engines emphasise experience, expertise, authority, and trustworthiness (E-E-A-T) when ranking financial sites.
• Focusing on a specific area within finance helps you become a recognised expert. This makes it easier to rank for relevant keywords. 
• Identify relevant financial services keywords that potential clients search for. Utilise a mix of high-volume and long-tail keywords for effective targeting. Also, include local keywords to attract clients from specific areas.
• Create high-quality, informative content tailored to your audience’s interests and needs. Use varied formats, like blogs, articles, infographics, and videos. This will engage your audience and build credibility. Also, follow on-page SEO best practices. Include keywords in titles, meta descriptions, headers, and alt text.
• Earn backlinks from reputable sites to boost authority and rankings.
  Effective strategies include:
  • guest posting on financial sites,
  • participating in industry events, and
  • producing valuable content, like in-depth guides, research reports, and financial tools. 
• This is especially important for financial websites that handle sensitive information. Make sure that your website has an SSL certificate. This encrypts the data that your website sends to your visitors. 
• Now, this is all about ensuring that search engines crawl your website. It prioritises things like page speed, mobile-friendliness, and proper HTML tags. 
• Help your targeted audience find your business. Keep your Google Business Profile accurate and up-to-date. Use local keywords in your website content to attract nearby customers. 

The financial industry is getting more competitive. New businesses, including Fintech firms, are emerging. To stay competitive, financial firms must stand out online. SEO can help financial firms differentiate and build authority in a crowded market. 

Here’s why SEO is crucial for financial services: 

• SEO lets you target specific groups, like investors, retirees, or small business owners. This is through using tailored keywords and content. It ensures you attract high-value leads, which can improve your conversion rates.
• Financial products and services can be complex. SEO lets you create clear, informative content. It can also  simplify your offerings. This helps clients make informed decisions and positions your company as an expert in the field.
• SEO is an ongoing process. Update your content in response to market trends, regulatory changes, or new offerings. This ensures you stay relevant and competitive in an evolving financial landscape.
• Financial services SEO values content that meets your target audience’s needs. For example, focus on “investment strategies for millennials” or “estate planning for the wealthy.” This will help you rank higher in niche searches.
• By targeting long-tail keywords and user intent, SEO helps you attract high-quality leads. These are individuals who are already interested in the financial services you offer. For instance, wealth management, retirement planning, or insurance.
• SEO is a more cost-effective approach than paid channels like PPC. While the results may take time to materialise, SEO offers long-term benefits. It drives organic traffic without the ongoing costs of paid ads. 

Here’s a list of essential SEO services we offer:

• We identify high-value, relevant search terms, including local keywords, to attract targeted traffic. For example, “financial advisors Melbourne” or “best retirement planning Melbourne.”
• We organise content to create a website structure that is friendly to search engines. Keyword mapping ensures each page targets the most relevant search terms. Likewise, we organise the website into clear categories and subcategories.
• We optimise individual pages with relevant keywords, meta tags, and ensure regulatory compliance. We update titles and descriptions to reflect financial services. For instance,” wealth management” or “retirement planning.””
• We improve technical aspects like site speed, mobile responsiveness, security (SSL), and crawlability. It’s vital for financial services to secure their websites and protect client data.
• We produce high-quality, authoritative content on financial topics. The content will prioritise user needs and aligns with YMYL guidelines for trustworthiness.
• We optimise for local searches. We update your Google Business Profiles and use local keywords. For example, “best financial advisor in (City)” or “local (Neighbourhood) bank.”
• We get high-quality backlinks from authoritative industry sources to boost credibility and ranking. Strategies include guest posting on financial blogs and contributing to industry events.
• We update existing content to reflect the latest industry trends and market data. For example, refreshing mortgage content to include current interest rates and loan options.
• We track SEO performance with key metrics like organic traffic, rankings, and conversions. Regular reporting allows for adjustments to optimise results.
• We keep your website updated, secure, and functioning. We do this through regular backups, software updates, and security monitoring.

… and more 

We have a four-step process that we follow to manage your SEO strategy:

1. We begin by understanding your business, specific goals, and your current online presence. We will audit your website, content, and backlinks. This will find strengths, weaknesses, and improvement opportunities. 
2. Based on the findings, we’ll develop a custom SEO strategy. This includes a keyword strategy, a content plan and a technical SEO roadmap.
3. Now, we put the SEO strategy into action. We optimise existing web pages, create new ones, and develop and publish new content. We also fix technical SEO issues. We execute the link-building strategy and, we put in place the local SEO plan. 
4. We use tools like Google Analytics and Google Search Console to track key metrics. We track your organic traffic, keyword rankings, CTRs, bounce rates, conversions, and backlinks. We’ll prepare regular reports to highlight key achievements, challenges, and insights. 
5. SEO is an ongoing process. While you partner with us, we’ll ensure continuous monitoring, analysis, testing, and refinement. We ensure your strategy remains relevant to the ever-changing search landscape. 

At Mojo Dojo, our SEO team has 15 years of experience. We help financial services businesses improve their search rankings. We have HQ’s in Melbourne, Australia, and Illinois, USA. We can offer global expertise with a localised approach. We craft strategies tailored to the financial sector, helping your business rank higher. We build trust with potential clients in your target market, local or global.