Is Paying for SEO Worth It?

Search Engine Optimisation (SEO) is a set of practices that aim to make content easier to find via search engines like Google. As the most popular search engine, it accounts for over 93% of internet searches. SEO helps content rank higher on the search engine results pages (SERPs) for related keywords.

However, SEO is more than choosing the right keywords. It also involves optimising content quality, authority, and site user experience. Key aspects of a goo SEO strategy include: 

• Creating high quality, informative, and engaging content that provides value to customers.  
• Finding relevant keywords that customers use to search for your business. 
• Addressing technical aspects that affect how well search engine bots crawl your website. This includes:
  1. Optimising website structure.
  2. Using a clear URL structure.
  3. Creating an XML sitemap. 
• Focusing on local searches. For businesses with physical locations, SEO helps attract customers nearby.
• Optimising websites for mobile devices and with fast-loading pages.

Search engine algorithms and user behavior undergo continuous evolution. Hence, it needs constant updates to keep high rankings and attract organic traffic. 

In 2024, SEO is still a top investment for businesses. It boosts brand visibility, attracts traffic, and generates valuable leads. 70% of online experiences start with a search. This makes it vital to appear on the first page of search results to get noticed.

SEO is often more cost-effective than paid advertising. Research suggests it helps businesses save an average of 400% on ad spending. Additionally, 70% of users tend to trust organic search results more than paid ads.

Common concerns about SEO include its cost and the time it takes to see results. However, effective SEO focuses on high-quality, user-friendly content that builds trust over time. If SEO feels overwhelming, a good agency can help.

Several factors can influence the effectiveness of your SEO campaigns, including:

• Identifying the right keywords that customers use to find your products or services.
• Creating content that is both informative and engaging. You must optimise it for search engines and readers.
• A website with fast loading times and is mobile-responsive is key for SEO success.
• Backlinks from reputable sites are a vote of confidence in your content.

Traditional marketing can raise brand awareness rapidly and generate leads. However, these methods often come with higher costs and lower conversion rates. This is largely due to their broader reach, which may include less targeted audiences.

If you are running eCommerce store on Shopify or BigCommerce, SEO remains the most lucrative channel to gain revenue share from competitors.

SEO is a valuable marketing strategy. But, it is complex and time-consuming. So, it may not suit every business. Hence, some alternatives include: 

• DIY SEO can be a cost-effective option for those willing to learn and dedicate time. It lets you control your online presence. But, mastering SEO is hard. Troubleshooting can be tough, especially for large sites.
• Some might consider traditional marketing for quick results. This includes print ads and TV commercials. Additionally, social media marketing builds brand awareness for new businesses. Alternatively, PPC ads deliver quick traffic.
• Employing an in-house SEO specialist allows for direct control over your SEO efforts. However, this option can be costly. It requires careful vetting to ensure effectiveness. This may be hard if you lack digital marketing knowledge.

You can look at some of our SEO packages, eCommerce SEO pricing or enterprise SEO pricing to determine the ROI for the alternatives.

At Mojo Dojo, we offer a range of SEO services, including: 

• Finding keywords and phrases that customers use to search for products or services. It ensures content matches user intent at every stage of the buyer’s journey. It also maps keywords to specific website pages.
• Enhancing website content for both search engines and users. It involves techniques like optimising title tags, using headings, and adding relevant keywords. These improve visibility and engagement.
• Acquiring high-quality backlinks from other websites. Effective strategies include creating link-worthy content. Also, engaging with industry communities to gain valuable references.
• Addressing the backend aspects of your website to improve search engine visibility. Key elements are: mobile-friendliness, loading speed, and a logical URL structure. They will help with indexing.
• Optimising your local presence to attract customers searching for services “near me.” This includes managing your Google Business Profile and online citations. It also includes creating location-specific content to drive local traffic.
• Producing high-quality, relevant content that meets audience needs and enhances SEO performance. It means optimising content for keywords. Then, promoting it to earn backlinks and social shares.
• Evaluating your website to identify areas for improvement and provide actionable recommendations. Regular reporting tracks SEO metrics like keyword rankings and traffic measures the effectiveness of your strategies.

… and more 

At Mojo Dojo, we have an in-house team of SEO experts ready to help you propel your SEO strategy to the next level. With 15 years of experience, we’ve helped businesses worldwide. We’ve enabled them to achieve measurable online success. We take pride in our results-driven approach, and our track record speaks for itself. We understand what it takes to execute a stellar SEO strategy. We’re excited to partner with you and your business.