Marketing Glossary

Marketing jargon got you tongue tied ? Don’t worry, Mojo Dojo can help ! Our marketing glossary is a comprehensive resource that lists most commonly used terms in marketing.

  • Anchor Text

    The anchor text is a visible, clickable element of an HTML document. Anchor texts are used to define hypertext links and also to define named locations for use as targets for links.

  • Inbound Marketing

    Inbound marketing is a strategy that prioritizes attracting customers by offering and delivering relevant information required to make a purchase decision.

  • Sitemap

    A sitemap is a page usually available on your website that acts as a collection of all pages on your site and is used to inform search engines of existence of the pages as well as the last time they were modified

  • Topical Relevance

    Topical relevance refers to the degree of semantic alignment between a webpage’s content and a specific topic or theme. in other words, topical relevance is how closely the content of the page aligns with the topic or theme of the subject.