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Buyer Personas Playbook

99% websites are built without buyer personas research.

Buyer personas are a crucial element of effective search engine optimisation (SEO) marketing, but they are often overlooked or under-used in website development.

People believe that developing a buyer persona is a waste of time.

A company cannot technically choose keywords for SEO without first developing personas.

Buyer personas can help focus targeted marketing and ensure keywords are effective and attract the desired audience.

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