A beginner’s guide to keyword research

What is keyword research?

Talking to potential customers is the best way to learn how people look for your services.

The more people you talk to, the more obvious it becomes.Talking to hundreds of potential customers may not be possible.

For example, when we talk to our customers they talk about "digital marketing"

When you talk to customers, you understand the language they use to find your business type.

So what is a more effective way to learn this language your customers use?

Keyword research.

Keyword research is the process of discovering search terms that your target customers type into search engines to find your services or products. People type different keywords during different stages of the search. Keyword research makes it easy to capture customers at all parts of the marketing funnel.