Social media marketing has changed the way businesses interact with customers and build a community online. TikTok has been the trendsetter and constantly changing the way brands can maximize their community engagement.

TikTok created a new way of interacting with the new generation. TikTok is currently miles ahead of any other platform when it comes to engagement.

In fact, according to research conducted by TikTok and Kantar:

• 92% of users have taken relevant action after watching a TikTok
• 25% of TikTok users say they purchase or research a product after seeing it on the platform
• Sponsored hashtags have an engagement rate of 8.54%
• 54% of users were able to recall branded content seen on TikTok
• And advertisements on TikTok reach 17.9% of internet users who are above 18, which translates to 885 million users

Can you imagine what that kind of engagement could do for your business? Can you imagine the kind of traction this engagement could generate? As a whole, TikTok users are more likely to pay greater attention to sponsored videos, feel positive after seeing your content, and interact with your brand beyond the platform.

And contrary to what many believe, it’s not just about funny videos, memes, or viral dance challenges (although that is part of the fun!). TikTok has proven to convert their high engagement into concrete sales and purchase intent for businesses of all sizes.

As a platform, TikTok is committed to developing new features that help brands integrate seamlessly into the platform. For example, in 2020 TikTok partnered with Shopify to help e-commerce merchants leverage TikTok as a sales channel to create organic, shoppable video ads with easily trackable campaigns.