TikTok Branded Hashtag Challenge
Branded Hashtag Challenges are an exciting feature completely unique to TikTok — so you’ll want to make sure you get involved in these!
Real Mojo Dojo clients, on the record.
Connect with millions: Mojo Dojo’s strategy for TikTok branded hashtag challenges.
Branded hashtag challenges are paid ads in the organic feed which encourage users to post videos of themselves performing an action that is specified as the “challenge”. We can help create, manage or launch such branded hashtag challenges.
A Branded Hashtag Challenge typically includes three different elements:
A memorable hashtag that promotes your brand.
An In-Feed Ad to feature the hashtag and motivate users to participate. See our TikTok In-Feed Ads service.
A banner on the Discover Page that directs traffic to the Branded Hashtag Challenge and aggregates all the User Generated Content.
The power of User Generated Content.
These challenges harness the power of User Generated Content (UGC), which encourages people to interact directly with your brand by creating videos and using hashtags for your brand.
User Generated Content and Branded Hashtag Challenges have been an integral part of TikTok’s rise to fame — and have the potential to go global and viral overnight! In fact, user generated content outperforms conventional ads by up to 50%, and consumers report that they find it 9.8x more impactful than influencer marketing content.
You can have a lot of fun with this format, and it’s a chance to get creative with songs, dance moves, or a task that users are challenged to recreate. So you can see, this is a fantastic opportunity to connect and engage with your audience in a way that no other platform can facilitate!
We can provide help with.
Mojo Dojo can help you create high-quality video content & recommend ideas with high virality. We integrate laser precision targeted campaigns for high growth in User Generated Content and other TikTok ad campaigns.
Tailored TikTok Ads strategy
A tailored TikTok Ads management strategy for your niche and industry.
Laser targeted audience lists
So you’re speaking to the right people.
Creative and campaign optimisation
Creative and TikTok ad campaign optimisation.
TopView ads
TopView ads campaign management.
Spark ads
Spark ads creation & management.
Influencer research
Access to in-depth research on influencers that’s not available anywhere else.
Branded hashtag challenges
Branded hashtag challenges creation and moderation.
Viral content recommendations
Recommendations to make viral content, refined by running hundreds of campaigns.
Retargeting
Retargeting to ensure you never miss a customer.
Cross-channel remarketing
A full-funnel approach to TikTok Ads including remarketing on Google or remarketing on LinkedIn.
Complete tracking setup
Complete tracking setup for ongoing monitoring.
Detailed reporting
Detailed reporting so you can see your ROI in real-time.
Get your strategy session
Talk to us about launching a branded hashtag challenge for your brand.
How TikTok branded hashtag challenge works.
TikTok’s Branded Hashtag Challenge (HTC) allows brands to be where their audience already is.
HTC can be used to
Ignite and amplify engagement on your videos. Generate users and participants in the full funnel. Improve your organic visibility. Improve brand awareness.
From passive users to active participants
HTC gives you extra powers to use the creative capabilities of your users to take your UGC to the next level. You can turn passive users to active participants and generate the vibe you really need for your brand.
HTC add-ons to improve your campaign performance.
HTC campaigns also allow you to have many possibilities with HTC add-ons to improve your campaign performance.
HTC + branded effect
To give you the unique 2D or 3D look.
HTC + hashtag emoji
Emoji that appear alongside hashtags anywhere they go.
HTC + contest
To start a contest on the platform with prizes.
HTC + explore page
Adds an extra “explore” tab on your official challenge page.
Paid social results from our clients.
We have not published a branded hashtag challenge case study, so these are results from clients whose paid social ran as one part of a wider programme. They are blended results, not TikTok.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The paid social playbook behind our campaigns.
Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You're not alone. The Meta Ads Playbook sets out the paid social tactics we plan alongside TikTok, so the channels work as one programme.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Get your free audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest bottleneck.
More TikTok and paid media services.
Other TikTok formats we manage, and the channels we plan alongside them.