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Meta Ads Management

Scale your brands & crush ROAS goals with data-driven Facebook Ads by Australia's top rated Facebook ads agency

Create campaigns based on tested and proven Facebook conversion principles. 

Using these conversion principles, many campaigns have returned $8 for every $1 spent on Facebook ads. 

No matter your industry. No matter your market. Facebook Ads agency that delivers outstanding Facebook ad results.

Some very novel ideas that are easily extrapolated to other areas of marketing and software.

Pradeep  – Apple

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Facebook Ads partner that will guarantee to outperform your best ads.

If we don’t, you don’t owe us a cent.

Are you sick of people ignoring your Facebook ads?

Tired of people liking your Facebook posts, but never subscribing or buying?

With 2.93 billion users… there are thousands of your potential customers glued to their Facebook screens every day…

With a staggering $131.94 billion in ad revenue for 2023, Facebook is a powerhouse for businesses looking to reach new audiences.

That’s nearly 97.5% of the company’s total revenue, and it’s no surprise considering the platform boasts an average of 8 billion daily video views.

This massive user engagement, coupled with Facebook’s impressive 68% stock value increase in the past year, paints a clear picture: Facebook advertising offers significant potential for brands.

… so why are all the users on Meta formerly Facebook ignoring you?

Here are some of the most common excuses people give when Facebook doesn’t work for them

have you outgrown your meta ads agency?

Don’t blame yourself. Reuters reports that 80% of Facebook users ignore ads on the right side of the page.

Which means…

Not only are people spending most of their Facebook time reading their news feeds but your news feed ads are 51 times more likely to generate clicks for you than ads on the right-hand side of the page.

… if you want to get seen, you need to be in people’s news-feeds.

Even the most eye-catching posts can fail miserably.

We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276X return for every dollar spent on Facebook.

But before we tell you about how we craft winning campaigns, let us show you how they have performed.

A niche company returned $70 million in revenue by spending just $251K

A $276 returned for every dollar spent.

You really need to cut through the noise about FB and Instagram ads and get directly to the meat of the problem.

You need to craft engaging, storytelling & quite persuasive ads that are meant to elicit response.

The #1 reason most ads fail is lack of a clear action you wish your consumers to take.

A $55 return for every dollar spent. A $8 million revenue on $151K spend.

A 135 years old Australian family owned business returning 20X for every $1 spent.

A 40X return for every dollar spent. A home ware business returned $258K in revenue from $6000 in spend.

Villawood Properties with over 90% increase in conversion, 195% increase in goal completions & 22% increase in leads

Click On Rental with 256% jump in the number of inquiries

BFREE Intimate Apparel with 1400% increase in online sales

C. H. Smith Marine with 6117% increase in paid traffic revenue and 23:1 ROAS

Comcater 50% increase in conversion rate

Linenhouse with 110% increase in paid revenue

and countless other businesses that we work with have had similar exceptional results.

Why Facebook ads

There are 2.93 monthly active users on Facebook worldwide. That’s nearly one third of the world’s population.

An average user spends half and hour on Facebook every day.

Facebook & Instagram are collectively two of the most downloaded apps in the world.

Businesses can get conversion in a very efficient manner by advertising on Facebook and Instagram.

This is because Facebook’s algorithm delivers only the most relevant content to users, including ads.

Infact, Facebook and its web properties are the only company on the internet that let you reach your audience in every part of the marketing funnel.

So the question is not whether you should use this ad channel.

The most important question is how should you approach it?

Top Facebook ad management agency

Facebook unlike Google creates demand.

Google captures demand because people are specifically looking for what they are searching.


text based ads can’t appeal to a user in a much more emotionally compelling way.

Facebook ads are much more visual and immersive so you can use them to tell a great story.

Here is everything we can improve for you…

Campaign: The overarching structure for your advertising efforts on Facebook. It defines your overall goals and budget.

Ad Set: A group of ads within a campaign that share targeting parameters like demographics, interests, and placements.

Targeting: The process of defining who sees your ads based on factors like age, location, interests, behaviors, and more.

Demographics: Targeting based on basic user information like age, gender, education, income, and job titles.

Interests: Targeting based on users’ expressed interests on Facebook, such as hobbies, favorite brands, or followed pages.

Behaviors: Targeting based on users’ online actions, like website visits, app usage, or purchasing habits.

Unpublished ads: Ads stuck on the Facebook console that have issues with publishing

Other miscellaneous issues: Direct Video Ad Targeting, Audience Classifications, Precise Audiences, Re-targeting, Varied Retargeting Strategies, Location-Based Ads

Lookalike Audiences: A targeting option that allows you to reach new users who share similar characteristics with your existing customer base.

Bidding: The strategy you use to determine how much you’re willing to pay for specific actions, like clicks or conversions.

Budget: The total amount you’re willing to spend on your Facebook Ads campaign over a specific timeframe.

Optimization: The process of adjusting your campaign settings to improve performance based on your chosen goals.

Delivery: How your ads are shown to users, including options like “optimized” for overall campaign goals or “accelerated” for faster delivery.

Ad Formats: The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels, and collections.

Impressions: The number of times your ad is displayed on users’ screens.

Clicks: The number of times users click on your ad.

Conversions: Actions taken by users after seeing your ad, such as website visits, purchases, or form submissions.

Cost Per Click (CPC): The average cost you pay for each click on your ad.

Cost Per Acquisition (CPA): The average cost you pay for each conversion generated by your ad.

Return On Ad Spend (ROAS): A metric that measures the revenue generated for every dollar spent on your Facebook Ads campaigns.

Pixel: A code snippet placed on your website that tracks user actions and helps measure the effectiveness of your ads.

and much much more…

Infact, we will likely outdo your current agency on the important metrics – revenue

Our claim is based on 6 powerful reasons. We are the only company in the world that has access to number 5 & 6.


We understand your product

We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those that need it the most.


Run by a Robotics & a Mechatronics Engineer

When two engineers get together to run a project, every thing gets double & triple checked. Logic is paramount and every thing is split tested. There is simply no scope of arbitrary beliefs.


Best copywriters & people

We hire the best people we can find. Our head of paid search was hired after they left Google. We conducted 59 interviews for this position.


$200K spent on tools every year

We spend $200K every year on tools and training material that keeps us on the cutting edge of what’s happening in marketing.


Split tested over 15 years

We painstakingly split tested millions of dollars in spend and documented every test that worked. This database of best performing tactics is only available to our company.


KOALA automation framework

We built a sophisticated automation framework that is available for your Google ads account when we onboard you as a client. This database of scripts that automates stopping wastage on accounts, adjusts spend over various targeting methods and improves performance has been built over 10 years.

PPC Playbook

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Facebook Ads Agency FAQs

At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.

We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years

Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximize campaign reach.

Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We utilize a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.

We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.

Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.

Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.

Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.

Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.

Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.

Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.

Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximizing attendee numbers.

Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.

Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.

Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.

While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:

Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.

Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.

Traffic: Drive targeted visitors to your website, blog posts, or landing pages.

Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.

Reach: Maximise the number of people who see your ads, expanding your brand's visibility.

Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.

Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.

By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business. 

Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad camapaigns.


Here's why:

Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimization.

They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.

Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.

It really depends on your business and your situation.

We do recommend a 3K minimum spend budget to begin your campaigns. This allows enough sample size to be collected and have Facebook exit the learning phase in their campaigns.

The best return is once Facebook knows exactly what sort of prospects you wish to generate.

Yes, its called day parting.

Here's how to set it up:

  1. While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
  2. After placements, find "Edit Placements" and scroll down to "Ad Delivery."
  3. Check the box "Show ads during specific times" and click "Create a New Schedule."
  4. Pick the days and times you want your ads to run. You can even customize it for specific days!
  5. Click "Apply" or "Save" to confirm your schedule.

P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.

A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organizations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.

Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns


Infact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.

Facebook Ads and Meta Ads are essentially two names for the same thing.

Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.

Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape. 

Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.

Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviors, and online activity. 

Facebook's comprehensive analytics tools provide valuable data on how your ads are performing. 

Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.

More often than not your leads quality or sales volume is a good indicator of your targeting.

You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.

  • Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
  • Local businesses like restaurants or hair salons.
  • Service providers like accountants, lawyers, plumbers or even fitness instructors 
  • B2B businesses like software companies or marketing agencies 
  • Non-profits and/or educational institutions including charities  or schools

A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.

They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.