law firm SEO

Law firms can rank higher in Google and other search engines using SEO. People that search for legal assistance on subjects like commercial litigation, divorce proceedings, family attorneys, law firms, lawyers near me or other search terms will likely find your law firm if you have a comprehensive SEO strategy and implementation.

Most law firms that we have helped have told us that their most common problems include

Lack of consistent presence for a range of services they provide
Lack of local presence for terms like “lawyers near me” or “law firm near me”
No in-house expertise in SEO or paid ads
Very low visibility only for specific service areas
No control over lead and lead quality

Majority of people seeking legal services turn to online search to find a lawyer either on desktop or on mobile phones. If your law practice doesn’t appear in Google’s top three results – chances are you’re likely missing out on potential clients.

Research suggests that up to 75% of law firms leads are generated through search marketing in the first 24 hours. Improve your odds by investing in an SEO strategy for long term practice growth.

Our lawyer SEO services

With the advent of ad blockers and autocomplete on Google, search habits of users have changed over the years. Gone are the days when you need to type in a full query on Google. Google will now autocomplete most queries based on the first few letters of your query.

We can help with a comprehensive law firm SEO strategy

On-page SEO audit

On-page audit will include

Title tags, meta descriptions and other missing meta data including improving subject relevance
Open Graph tags and other meta tags + other page level factors
Duplicate or thin content
Keyword stuffing and topical relevance + topical map development
Document outline + template hierarchy

Technical SEO audit

This will include

.htaccess files and DNS prefetch or other optimizations
Caching setup + optimization
Image optimization
Robots.txt
Sitemap issues
HTTP headers
404 and 301 redirects
Page speed issues

Off-page SEO audit

We will look at and provide intelligence on

Backlinks
Domain and page authority
Backlink quality
Backlink toxicity
Backlink topical relevance
Backlink placement
Backlink relevance
Backlink volume
NAP and citations improvements

SEO report with recommendations

We will organize the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like

Broken links
internal linking opportunities
Title tag similarities
Copy issues
Content volume and relevance
Topical similarities
Structured data or Schema issues
HTML validations
Query relevance and intent report
Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento.
Site hierarchy diagram
Crawl directed graph
404 and 301 pages
Canonical report

Mojo Dojo is a Melbourne SEO agency that has a local presence in Brisbane, Sydney, Perth and other regional parts of Australia.

SEO Clients & Results

See some of our impressive clients & results

220% increase in revenue yoy
138% increase in bookings
6117% increase in traffic revenue
498.27% increase in leads
550% increase in organic growth
34% increase in organic traffic
198% increase in organic traffic
787.61% increase in revenue

our approach to lawyer SEO services

Each month, millions of people turn to Google to search for legal services and information, presenting a valuable opportunity for lawyers to grow their practice.

Some interesting stats include:

45% of desktop searchers click on organic search results
27.6% refine their search using search suggestions
Only 1.8% click on ads
25.6% don’t click on anything

A comprehensive SEO strategy will include the following

Review you current SEO landscape and draft a plan of action
Analyze your and your competitors Google My Business listings
Look at your current keywords and rankings
Look at your site and hierarchical structure
Audit your current SEO and content structure
Provide an SEO audit report
Extensive keyword research for lawyers and attorney categories
SEO Implementation plan
Plan to demonstrate E-E-A-T with content
YMYL (Your Money or Your Life) keywords analysis
Backlinks analysis and a strategy to acquire high quality backlinks

SEO for legal firms

Some of the main benefits of our SEO plan includes:

Rank for key terms like “lawyers near me”
Target the right audience to boost your conversion rates
Educate and engage the community especially in Australia since most people prefer law firms with higher community engagement
Higher rankings for high value services like “commercial litigation” or “building contracts attorney” or “lawyers near me”

Our law firm SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow.

Best keywords to rank for law firms

Our law firm SEO strategy and audit will create a topical relevance and topical map to focus on the right kind of keywords to rank.

These keywords will be commercial, transactional and one that are likely to bring you patients that will convert into you client. We also focus on YMYL keywords intent.

Our SEO keyword research will uncover the most profitable keywords for you including deep diving into your Google ads campaigns or Linkedin Ads to look at the highest converting keywords.

Our Lawyer SEO keyword research

Criminal and Family Law	Business and Commercial Law	Personal and Injury Law	Legal Services and Advisory
Criminal lawyer	Corporate lawyer	Personal injury lawyer	Estate attorney
Legal Defence Services	Business Legal Consultancy	Compensation Claims	Will and Trust Drafting
Family lawyer	Commercial litigation lawyer	Medical malpractice attorney	Patent and Trademark Services
Divorce Proceedings	Contract Disputes	Medical Negligence Cases	Intellectual property lawyer
Child Custody and Adoption Services	Tax attorney		Environmental lawyer
	Tax Law Services		Environmental Compliance
			Real estate attorney
			Property Transaction Services
			Immigration lawyer
			Bankruptcy lawyer
			Debt Relief Services