Insights

Ideas worth reading.

Expert guides, strategy breakdowns, and marketing insights — written by practitioners, not content mills.

Featured · PPC

Google says Performance Max may filter out brand searches

Google's Performance Max help page now says the campaign may filter out brand and navigational searches so dedicated brand Search campaigns serve them. A budget-capped brand campaign is the risk.

3 Nov 2026 · 5 min read

Meta AdsMeta Ads attribution inflation is bimodal: median 1.01x, but every purchase account sat at 2.2x to 4.4x31 Oct 2026 · 10 min read PPCGoogle Ads clears up Smart Bidding myths before Black Friday30 Oct 2026 · 7 min read PPCGoogle brings ads in AI Mode to Australia29 Oct 2026 · 7 min read PPCGoogle caps Smart Bidding Learning status at 7 days29 Oct 2026 · 6 min read AnalyticsAudit finds GA4 recorded 32% of a retailer's Christmas orders28 Oct 2026 · 7 min read Meta AdsMeta Ads reports one event under up to nine names. 21 of 23 accounts double-count if you sum the column28 Oct 2026 · 10 min read

Weekly newsletter

The Moat Playbook.

Join 5,000+ founders and marketers getting our weekly breakdown of what's actually working in SEO, paid media, and content strategy.

When your customers ask AI who to hire, we make sure it names you.

See what ChatGPT says about your business.

Ideas worth reading.

Google says Performance Max may filter out brand searches

More articles

The Moat Playbook.