Playbooks

5 Deadly SEO Sins

We audited 3,000 Australian business websites and found the same five critical mistakes killing their rankings: ignoring speed, canonicalization issues, redirect problems, missing schema markup, and keyword stuffing. Each mistake is broken down with clear fixes you can apply today.

Google Maps Rankings

Nine proven tactics to climb the local pack: correct business categorisation, consistent NAP data across directories, citation building on Apple Maps, Bing, Yelp, and Truelocal, and why your ideal review rating is 4.5–4.7 stars, not 5.0. Covers the three ranking factors — Prominence, Distance, and Relevance.

LinkedIn Tactics

Five battle-tested LinkedIn hacks to cut your cost per result. Learn why blank connection requests outperform templates by 74%, how to build social proof through low-CPM international markets, and a cross-platform retargeting strategy for significantly lower CPC.

PPC Playbook

Behind the scenes of a $12 million Google Ads campaign that beat Australia's largest non-renewable retailer by 30% on sales margin. Reveals the five principles that delivered 20% conversion rates and a 536% reduction in cost per action — from $420 down to $66.

Profitable Keywords Guide

Most websites settle for basic keyword combinations. With experience across 81+ industries, this playbook reveals advanced tactics for uncovering high-value, low-competition keywords — from Google Trends and search suggestions to Reddit communities and Gumtree ad titles.

Rise of Visual Search

Visual search uses AI to analyse images instead of typed queries — and it's changing how consumers find products. This guide covers Pinterest's visual search model, Google Lens, and how to optimise your images with keyword-rich titles, sitemaps, and structured data badges.

Schema Markup Guide

Two-thirds of Google search results still lack rich snippets — a massive untapped opportunity. This guide shows how schema markup helps search engines understand your content, driving up to 82% higher click-through rates and 4 positions higher rankings. Covers JSON-LD, Microdata, and RDFa formats with a practical implementation cheat sheet.

SEO Playbook

The exact framework that generated 1,700% revenue growth for an online retailer and 1,100% traffic growth for a healthcare business. Covers the 80/20 principle, E-A-T, content clusters, on-page anatomy, off-page tactics, and essential tools like SEMRush and Ahrefs.

71 min read

Ecommerce Playbook

We took a retail store from $7K to $170K per month in 16 months. This playbook shares the five tactics that drove $2.8 million in additional revenue: professional photography, intuitive navigation, product bundles, scarcity psychology, and authentic social proof.

B2B Marketing Playbook

A no-fluff tactical playbook built from real campaign data across 200+ B2B customers. Covers dedicated service pages, E-A-T authority building, LinkedIn engagement tactics, and email strategies returning $40 per dollar spent — with benchmarks showing 35x ROI over 36 months.

Buyer Persona Guide

Stop guessing what your customers want. This guide walks you through creating buyer personas from real data — demographics, buying habits, and motivations — then shows how to apply them to your keyword strategy, content tone, and website design for higher conversions.

Why Websites Fail?

99% of websites fail because they're built without understanding conversions. This guide takes a scientific approach: deriving your value proposition through the Inversion strategy, conducting competitive research, and building landing pages around the consumer awareness ladder.