Playbooks
Tactical guides written by practitioners, not AI. Skim in under 10 minutes, apply this week.
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Acquisition
9 playbooks
5 Deadly SEO Sins
We audited 3,000 Australian business websites and found the same five critical mistakes killing their rankings: ignoring speed, canonicalization issues, redirect problems, missing schema markup, and keyword stuffing. Each mistake is broken down with clear fixes you can apply today.
Google Maps Rankings
Nine proven tactics to climb the local pack: correct business categorisation, consistent NAP data across directories, citation building on Apple Maps, Bing, Yelp, and Truelocal, and why your ideal review rating is 4.5–4.7 stars, not 5.0. Covers the three ranking factors — Prominence, Distance, and Relevance.
LinkedIn Tactics
Five battle-tested LinkedIn hacks to cut your cost per result. Learn why blank connection requests outperform templates by 74%, how to build social proof through low-CPM international markets, and a cross-platform retargeting strategy for significantly lower CPC.
Profitable Keywords Guide
Most websites settle for basic keyword combinations. With experience across 81+ industries, this playbook reveals advanced tactics for uncovering high-value, low-competition keywords — from Google Trends and search suggestions to Reddit communities and Gumtree ad titles.
Rise of Visual Search
Visual search uses AI to analyse images instead of typed queries — and it's changing how consumers find products. This guide covers Pinterest's visual search model, Google Lens, and how to optimise your images with keyword-rich titles, sitemaps, and structured data badges.
Schema Markup Guide
Two-thirds of Google search results still lack rich snippets — a massive untapped opportunity. This guide shows how schema markup helps search engines understand your content, driving up to 82% higher click-through rates and 4 positions higher rankings. Covers JSON-LD, Microdata, and RDFa formats with a practical implementation cheat sheet.
The PPC Playbook
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
9 min read
The SEO Playbook
How search engines rank pages, and what to do about it. Rebuilt for a results page that now includes an AI answer. A working guide for the people who own the website.
15 min read
The Super Converting LinkedIn Funnel
A 19-page playbook on building a LinkedIn funnel that converts prospects into paying customers. Covers the three parts every funnel needs: the irresistible offer, the lead magnet that earns attention, and the follow-up that closes the loop.
Strategy
5 playbooks
Buyer Persona Guide
Stop guessing what your customers want. This guide walks you through creating buyer personas from real data — demographics, buying habits, and motivations — then shows how to apply them to your keyword strategy, content tone, and website design for higher conversions.
State of B2B AI Visibility 2026
Across SaaS, ecommerce, fintech, healthcare, and services, the average AI Visibility Score is 50 / 100. The companies that crack 70 do four things the rest aren't. This is what we found.
The AEO Playbook
AI tools now answer questions instead of listing websites. This briefing explains how answer engines pick who gets quoted, and the seven things to do so your business is one of them. Written for the people who sign off the budget.
11 min read
The B2B Playbook
How businesses choose suppliers now, and what a founder should do about it. Ten chapters and one worksheet, for founders and the people who run the company.
11 min read
Why Websites Fail?
99% of websites fail because they're built without understanding conversions. This guide takes a scientific approach: deriving your value proposition through the Inversion strategy, conducting competitive research, and building landing pages around the consumer awareness ladder.