SMS Marketing 

SMS messages boast impressive open rates of up to 98%. This is higher than typical email open rates. What’s more, the average response time for a text message is just 90 seconds. This underscores the immediacy and engagement potential of this channel. For businesses, SMS marketing can yield a remarkable return on investment (ROI) of up to 2000%. This is especially true during peak shopping and holiday periods.

SMS marketing is a powerful tool for time-sensitive promotions and critical updates. As mobile usage grows, using SMS marketing as part of your strategy can be a game-changer.

SMS (short message service) marketing involves businesses sending promotional messages to customers via text message. It is a direct way for businesses to connect and communicate with their customers. In turn, this leads to higher engagement and click-through rates (CTR). 

Key characteristics of SMS marketing include: 

• It has a high open rate of around 90%. This is significantly higher than any other marketing channel. 

• Messages are delivered almost instantly, making it ideal for time-sensitive information. 

• Businesses can send messages directly to customers' mobile devices. So, it improves the likelihood of the message being seen and reacted upon. 

• Businesses can send a variety of content. Examples include promotional offers, product updates, and appointment reminders. 

• It is a generally low-cost marketing strategy compared to other channels. 

For effective SMS marketing, businesses should consider: 

• Make it optional for customers to receive marketing messages. They should explicitly agree to do so, so that it doesn’t appear spammy. 

• Segmenting their audience to send relevant messages to mitigate opt-outs. 

• Evaluating the best times to send messages, respecting your customers’ personal time. 

• Offering exclusive deals and valuable information to make the subscription worthwhile for customers. 

• Monitoring campaign performance to further optimise future efforts. 

Here’s a list of reasons why you should consider an SMS marketing strategy: 

• SMS marketing boasts exceptionally high open rates. This means your message is more likely to be seen and opened by the recipient compared to other channels. 

• SMS marketing provides a direct line of communication to your customers’ mobile devices. You can send personalised messages that cater to their specific interests and needs. 

• SMS messages are delivered almost instantaneously. This makes it an ideal channel for time-sensitive information. For instance for flash-sales, limited-time offers, event reminders and shipping updates.

• SMS marketing is generally a budget-friendly option. Most providers offer flexible pricing plans. For example, pay-as-you-go models or credit packages that don’t expire. 

• SMS messages can be received by a wide-range of mobile devices. This even includes mobile phones that may not have internet access. 

• SMS marketing is both flexible and versatile. It allows you to share a variety of content types and formats.

• SMS marketing can be integrated with other marketing channels to enhance its impact. SMS reminders on upcoming sales and events can also be promoted via email or social media. You can also connect SMS to your CRM platforms. This is to streamline communication and automate responses. To enhance efficiency, you can automate message replies, drip campaigns, and keyword triggers. 

• Most SMS marketing platforms offer tools to track and analyse campaign performance. You can monitor delivery rates, open rates, CTR, and conversion rates.

• Reputable SMS marketing providers comply with privacy regulations. They typically do so by enabling opt-in and opt-out preferences.

Here’s a look at SMS marketing services offered at Mojo Dojo: 

• We can enable your business to send large volumes of text messages to targeted contact lists. 

• We create, schedule, and track SMS marketing campaigns from a centralised dashboard. 

• We help with uploading, segmenting, and managing contact lists to ensure targeted messaging. 

• Our automation tools offer features like auto-replies, drip campaigns, and keyword triggers.

• With two-way messaging, you can enable interactive communication with customers. This allows for conversations and feedback collection. 

• MMS Support allows you to send multimedia messages, including images and videos. 

• Curious about your campaign performance? We provide data-driven insights on delivery rates, open rates, CTRs, and conversion rates. 

• We streamline your systems by ensuring compatibility with essential business tools. For example, CRM platforms, e-commerce solutions, and marketing automation software.

… and more 

Customers are always on their phones, so that’s exactly where your business needs to be as well. Want more leads, sales, and customer loyalty? First, we’ll help you curate a targeted contact list. Then, we'll craft and execute an engaging SMS campaign that generates results. 

We make sure to follow all industry best practices for SMS marketing compliance. Rest assured that our service is straightforward and results-driven. Reach your customers where they are and skyrocket your business.