LinkedIn CTV Ads
LinkedIn CTV ads help you reach B2B audiences through streaming content on large screen environments.
Real Mojo Dojo clients, on the record.
B2B targeting, on the biggest screen in the house.
Connected TV video ads play during long-form content (i.e. shows/movies) streamed through a large-screen TV device (i.e. Roku).
Our team of LinkedIn experts will help you
CTV ads strategy. A CTV ads strategy targeting audiences in the US, CA and UK for English-speaking audiences.
Creatives and video. Help with CTV creatives or videos for running the campaigns.
Campaign setup. Setting up the campaigns in Campaign Manager, as no API support is available.
Brand lift testing. Help with brand lift testing, so you can see what the campaign moved.
First-party targeting in an immersive TV environment.
Using LinkedIn Campaign Manager, your audiences can leverage first-party targeting to zero in on a professional audience in an immersive TV environment, helping them reach their audience with the right message at the right time.
CTV ads help with leveraging LinkedIn's first-party data, including B2B targeting options; being targeted on larger screens; and a full-funnel approach.
Mojo Dojo is a LinkedIn Ads management agency headquartered in Melbourne with team in Brisbane, Sydney, Perth and other regional parts of Australia.
LinkedIn services we can help with.
CTV is one part of how we run LinkedIn for B2B brands.
LinkedIn ads management
Mojo Dojo's core LinkedIn Ads management service.
LinkedIn thought leadership ads
Promote posts from your own leaders.
LinkedIn CTV ads
Video ads during long-form streamed content, on large-screen TV devices.
LinkedIn predictive audiences
Part of the LinkedIn services we can help with.
LinkedIn recruitment ads
LinkedIn recruitment ads management.
LinkedIn lead gen campaigns
Part of the LinkedIn services we can help with.
LinkedIn retargeting
LinkedIn retargeting agency services.
Talk to us about a LinkedIn CTV test
CTV only supports auto bidding, so a test campaign is the way to tell whether it will work for you.
How LinkedIn CTV ads work.
LinkedIn CTV ads are generally offered under the brand awareness objectives. CTV ads usually play through long-form organic video content on TV apps or various connected TV platforms that have partnered with LinkedIn.
LinkedIn has created content and platforms partnership to generate a curated list of inventory for CTV ads. The demographic and the targeting options are the same as available through the LinkedIn campaign manager.
Forecasting and retargeting
You will get a 30 day reach forecast under the forecasted results option and the audiences can then be later re-targeted under the retargeting options.
Measurement
A number of post delivery metrics are available to measure performance. These include impressions, frequency, eCPM, eCPR, VCQ (video completion quartiles), completion rates and conversions. You can also review and report on demographics such as job function, job titles and industry.
The one drawback
The only drawback of CTV ads right now is that it only supports auto bidding and hence it may be hard to tell without a test campaign whether it will work for you.
B2B results from our other channels.
We do not have a published LinkedIn CTV case study. These B2B clients show how we measure growth from search and paid channels.
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel — an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
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More paid media and B2B services.
LinkedIn specialisms, local pages across the US, and the channels we run alongside it.