LinkedIn Thought Leadership Ads
LinkedIn thought leadership ads give you the opportunity to build brand equity.
Real Mojo Dojo clients, on the record.
LinkedIn thought leadership ads management.
LinkedIn thought leadership ads are a great way to show subject matter expertise while also attracting a lot of top of the funnel users.
LinkedIn thought leader ads are great for
Building thought leadership. Promote subject expertise and in-depth understanding of your niche by creating subject matter content.
Highlight your brand as a subject matter expert. Content from your team including execs, industry experts and top talent will position your people and your company as an authority in your industry.
Community growth. Thought leader ads also increase personal brand value for people under whose profiles the content is released. This builds the individual's brand equity as well.
Same targeting. Better engagement.
Thought leader ads have on average a 1.7X higher CTR and a 1.6X higher engagement rate. Thought leadership ads follow the same targeting options as available to other single image or carousel ads.
Mojo Dojo is a LinkedIn Ads management agency with a local team in the US. Our LinkedIn Ad specialists create campaigns that will help you run thought leadership ads to your target audience. You can use thought leader ads with either a brand awareness or engagement target objective.
People out-perform logos in the feed.
Posts promoted from your own people, compared with standard sponsored content.
Some of the best practices with thought leadership ads.
What we apply to every thought leadership campaign we run.
Keep your audience niche
Ensure that your audience is niche. A larger pool will attract budget wastage.
Turn on creator mode
Encourage your thought leaders to turn on the creator mode to grow their personal brand.
Sponsor new posts
Sponsor posts that are relatively new and review performance every 2 weeks to keep it relevant.
Use the “My company” tab
Leverage the “My company” tab to inform or keep a tab on trending employee posts.
Check organic performance first
Get organic performance of a post before you run a campaign to keep on top of the performance from sponsoring the campaign.
Get your strategy session
Talk to our LinkedIn Ad specialists about running thought leadership ads to your target audience.
How LinkedIn thought leadership ads work.
Thought leadership is more than just a buzzword — it's a proven audience building strategy for driving business results. By positioning yourself as an authority in your industry, you can build trust and credibility with your target audience, differentiate yourself from competitors and establish a unique market presence, drive high-quality lead generation and conversion, and increase brand awareness and reach new heights.
Promoted from a person, not a page
LinkedIn thought leadership ads work via individual LinkedIn profile. You may have to search for employees associated with your company page, find a post you wish to promote and then build your audience.
No new creative required
All of this could be done via the LinkedIn campaign manager. Once you have created the audience, you don't need to make additional creatives or copy. You can simply select the single image ad or video creative format and apply the post to use as your creative.
Who we are
We are Mojo Dojo, a creative digital marketing agency with offices in many countries, including the US. We have 15+ years of experience in digital marketing including copywriting, video production, SEO, paid ads management & website development projects. We have helped highly sophisticated businesses manage their Google ads, Facebook ads, TikTok ads and LinkedIn ads. We have also helped many businesses with Shopify & WordPress development projects. We are a US agency with a local team and senior specialists on every account.
What sets us apart.
At Mojo Dojo, we're passionate about helping businesses and individuals unlock their thought leadership potential.
Expertise
Our team has years of experience in thought leadership advertising and content creation.
Personalized approach
We take a personalized approach to each client, understanding their unique needs and goals.
Results-driven
We're focused on delivering results that drive real business impact.
Get your free audit
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations.
A collaborative approach to thought leadership advertising.
Here's what you can expect when working with us.
Discovery session
We'll start with a discovery session to understand your business goals, target audience, and unique value proposition.
Content creation
Our team will develop high-quality content that showcases your expertise and provides value to your target audience.
Campaign development
We'll develop a customized campaign strategy that aligns with your business goals and targets your ideal audience.
Ad launch and optimization
We'll launch your ads and continuously monitor and optimize them to ensure maximum ROI.
B2B results from our other channels.
We do not have a published thought leadership ads case study. These B2B clients show how we measure growth from search and paid channels.
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel — an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Get your free LinkedIn Ads audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest LinkedIn Ads bottleneck.
What else we can help with.
LinkedIn ads management, thought leadership ads, CTV ads, predictive audiences, recruitment ads, lead gen campaigns and retargeting — plus the channels we run alongside them.