The AEO Playbook
AI tools now answer questions instead of listing websites. This guide explains how to get your business included in those answers.
11 chapters · 14 pages · ~11 minutes to read
Why AEO matters now
Where the answers come from
How answer engines read you
One question, twenty searches
Seven things to do
Measuring what actually matters
Four myths worth retiring
Benchmark: 712 B2B companies audited
Quick wins for the next 30 days
Worksheet: the AI-readiness audit
Sources and method
Written for teams that own AI Visibility.
Founders and executives deciding where the marketing budget goes
Marketing leads watching organic sessions fall and needing to explain why
SEO and content teams working out what changes when ranking is not the goal
B2B companies whose buyers now research through ChatGPT, Gemini and Perplexity
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