SEO
Rise of Visual Search
Visual search uses AI to analyse images instead of typed queries — and it's changing how consumers find products. This guide covers Pinterest's visual search model, Google Lens, and how to optimise your images with keyword-rich titles, sitemaps, and structured data badges.
Published
March 2026
Difficulty
Intermediate
Format
Cost
Free
About This Playbook
Inside the Rise of Visual Search
Visual search is the process of fulfilling a search by using AI and machine learning. It does this by analysing all of the components of a visual such as a picture or a photograph. It is predicted that soon, visual search will become the crux of Pinterest’s offering to advertisers. The main reason for this is that visual search allows customers to find exactly what they are looking for five times faster than text-based searches. Learn how to formulate your visual search strategy with this guide.
Proven Results
Results from applying this playbook
5x faster product discovery
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