Paid Ads Playbook · 13 pages · Free
The Hyper-Targeted Growth Playbook
Stop throwing money at the wall. Four parts and sixty-odd boxes: who you are talking to, how to reach only them, what to say, and the pre-flight checks that stop a campaign failing on a 404.
What's inside
10 chapters · 13 pages · ~10 minutes to read
Stop throwing money at the wall
Strategy and foundations: buyer persona
Strategy and foundations: value proposition
Audience building: LinkedIn
Audience building: Meta
Creative and copy: ad copywriting
Creative and copy: video and visuals
Launch execution: Meta pre-flight
Launch execution: LinkedIn pre-flight
The master checklist on one page
Built for
Written for teams that own Paid Ads.
- ✓Anyone about to launch a paid campaign on LinkedIn or Meta
- ✓Marketers who have had a campaign fail on something avoidable
- ✓Agencies who want a repeatable pre-flight pass across accounts
- ✓Founders signing off on ad spend who want to know what was checked
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