Tap into the goldmine that is TikTok ads!
With over 3 billion downloads and 1 billion monthly active users across 154 countries, TikTok is every marketer’s dream.
Some very novel ideas that are easily extrapolated to other areas of marketing and software.
Pradeep – Apple
At no other point in history has any business owner had access to a platform with this many eyeballs, this level of engagement, and this opportunity to connect with customers.
TikTok has proven time and time again that it has the ability to produce worldwide viral sensations in record time.
Could your business be next?
We haven’t seen an opportunity like this in a long time…
It’s no secret that the digital marketing landscape has shifted dramatically in recent years.
What started out as the wild west of internet marketing is now an increasingly saturated and overwhelming environment.
Customer acquisition costs are rising across the board…
Companies aren’t seeing the same engagement on their digital ads…
And even once-loyal email lists are becoming tired and tapped-out…
Clearly, it’s time to try something new.
So, what’s the solution?
You need to get ahead of the curve and find the next untapped treasure trove of users.
A place with millions of potential customers, sky-high engagement, and low competition.
You know where that is, right?
Don’t miss out when it comes to TikTok Ads!
TikTok presents a unique opportunity for business owners. One that we haven’t seen since the early days of social media marketing.
This is your chance to strike while the iron is hot and capitalise on the millions of customers who are sitting there, waiting for you.
The engaged user base is hungry for content in a way no-one predicted.
In fact, they’re completely unlike any other social media audience.
The average TikTok user opens the app 19 times per day and spends 858 minutes on it per month.
When was the last time you saw a platform with this many eyeballs on it?!
It’s clear that TikTok is the next generation of digital marketing and it’s where you need to be.
As your audience graduates from platform to platform, it’s imperative that you move with them and put yourself in the palm of their hands.
If they haven’t already, your audience is heading to TikTok.
See a record-breaking Return On Investment for your business
We saw how social media marketing shifted the way businesses interact with customers and build a community online.
TikTok created a new way of interacting with the new generation.
But a little bit of that excitement has died out in recent years…
Being so new to the scene, TikTok is currently miles ahead of any other platform when it comes to engagement.
In fact, according to research conducted by TikTok and Kantar:
- 92% of users have taken relevant action after watching a TikTok
- 25% of TikTok users say they purchase or research a product after seeing it on the platform
- Sponsored hashtags have an engagement rate of 8.54%
- 54% of users were able to recall branded content seen on TikTok
- And advertisements on Tik Tok reach 17.9% of internet users who are above 18, which translates to 885 million users
Can you imagine what that kind of engagement could do for your business?
Can you imagine the kind of traction this engagement could generate?
As a whole, TikTok users are more likely to pay greater attention to sponsored videos, feel positive after seeing your content, and interact with your brand beyond the platform.
And contrary to what many believe, it’s not just about funny videos, memes, or viral dance challenges (although that is part of the fun!)
TikTok has proven to convert their high engagement into concrete sales and purchase intent for businesses of all sizes.
As a platform, TikTok is committed to developing new features that help brands integrate seamlessly into the platform.
In 2020, TikTok users spent US $1.3 billion on the platform.
By 2021, this number reached US $2.3 billion.
If the numbers are true, then your business cannot afford to miss out on this game-changing opportunity.
It’s time to get your brand on TikTok and into your consumers’ feeds.
So, how do we make that happen?
Stress-free TikTok Ads management for busy business owners
We’ve been in the social media marketing game for a long time now.
In fact, generating new sales and increasing traffic for businesses like you is what we do best!
You see, we know that as a business owner, you’ve already got a lot on your plate.
You have a team to manage, products and services to sell, and a brand to build.
And as much as sometimes you have to be a jack of all trades, it’s too much to expect you to be the expert at everything.
But that’s okay – you don’t have to be!
We provide complete and comprehensive management of your TikTok Ads campaigns, unique to your business goals.
We help you create high-quality video content & recommend ideas with high virality. We integrate laser precision targeted campaigns for high growth in User Generated Content.
We can provide you with:
- A tailored TikTok Strategy for your niche and industry
- Laser targeted audience lists so you’re speaking to the right people
- Creative and campaign optimisation
- Access to in-depth research on influencers that’s not available anywhere else
- Recommendations to make viral content refined by runnings hundreds of campaigns
- Retargeting to ensure you never miss a customer
- A full-funnel approach to TikTok Ads
- Complete tracking setup for ongoing monitoring
- And detailed reporting so you can see your ROI in real-time
This sounds great – but what kind of advertisements will my customers see?
We’ve all been on the internet for years now and know how annoying and over-the-top certain pop-up ads can be.
Techniques like that may have worked at first, but social media has come a long way and users don’t want to be interrupted with irrelevant spam.
Don’t worry, that’s not going to be you.
Beyond increasing your followers, sales, and leads, we’re also deeply invested in representing you in the best light online.
That means using laser-precision targeting to make sure you reach the right people in the right way.
What does that look like for users on TikTok?
In-Feed Ads appear as your audience scroll through their feed and feel just like organic, user-generated videos.
After a couple of seconds, a Call-to-Action button will appear where you can link directly to your website or desired landing page.
These In-Feed Ads can last for up to 60 seconds, they auto-play with the sound on, and will include a very clear Call-to-Action and other clickable elements like comment, like, follow, and share options.
83% of TikTok users say they actively enjoy these In-Feed Ads, meaning that your audience gets to encounter your brand in a way that drives sales whilst feeling enjoyable for them!
PLUS – a study by Neuro-Insight found that In-Feed Ads achieve a 23% higher memory recall than traditional TV ads.
Your In-Feed video ads will seamlessly integrate into your future customers feed for greater brand awareness, high engagement, and a lasting customer relationship.
Top View Ads
Top View Ads are the first-thing your users will see when they open TikTok. This makes Top View ads a fantastic way to gain brand awareness and exposure in a memorable way!
This style of ad is highly visually engaging and can last from 5 to 60 seconds, with best results coming from videos of 15 seconds or more.
For the first few seconds, your ad will take up the full screen with no other overlays, after which it turns into a classic In-Feed Ad with a clickable Call-to-Action with the usual comment, like, follow, and share options.
And when you choose a Top-View Ad, you get to enjoy 100% of the user’s attention because no other brand can advertise as a Top-View Ad that day!
Brand Takeover Ads
Brand Takeover Ads allow you to effectively take over your user’s feed with a fully clickable screen as soon as they open TikTok.
This particular ad format is impactful, immersive, and effective. It’s shown to be the most powerful at increasing brand awareness and maximising exposure.
Brand Takeovers show as a 3-5 second image or silent video that drives traffic to your chosen landing pages.
And once again, when you choose a Brand Takeover Ad, no other brands can take over that day.
You get 100% of the voice, sky-high reach, and maximum impact.
Branded Hashtag Challenges
Branded Hashtag Challenges are an exciting feature completely unique to TikTok – so you’ll want to make sure you get involved in these!
These challenges harness the power of User Generated Content which encourages people to interact directly with your brand by creating videos and using hashtags for your brand.
User Generated Content and Branded Hashtag Challenges have been an integral part of TikTok’s rise to fame – and have the potential to go global and viral overnight!
In fact, User Generated Content outperforms conventional ads by up to 50%, and consumers report that they find it 9.8x more impactful than influencer marketing content.
You can have a lot of fun with this format, and it’s a chance to get creative with songs, dance moves, or a task that users are challenged to recreate.
A Branded Hashtag Challenge typically includes three different elements;
- A memorable hashtag that promotes your brand
- An In-Feed Ad to feature the hashtag and motivate users to participate
- And a banner on the Discover Page that directs traffic to the Branded Hashtag Challenge and aggregates all the User Generated Content
So you can see, this is a fantastic opportunity to connect and engage with your audience in a way that no other platform can facilitate!
What kind of results can I expect from TikTok?
We know that when you invest in any new marketing effort, you want to see bang for your buck.
And we want that for you too!
Honestly, it’s in our best interest to make sure that you’re seeing concrete results for your business.
When we manage your TikTok Ads campaigns, we measure success in three key ways:
We’ll start by establishing a baseline for your metrics, and track the increase in engagement as we get campaigns up and running for you.
You’ll see this as an uptick in comments, likes, followers, subscribers, favourites, clicks, downloads, and shares. This is important for brands looking to raise their awareness amongst their target audience and build a loyal customer base.
We’ll use reputable and accurate analytics platforms to show all referral sources to your website, so we know what success we can attribute to your TikTok Ads campaigns.
You’ll be able to see direct click-throughs and metrics from the TikTok app to demonstrate the ROI compared to other marketing efforts.
Increase in sales
We can measure your sales through Google Analytics, or using your preferred shopping cart platform (such as prestashop) via Sales reports.
This allows you to stay focused on the metrics that matter, and ensure that you’re seeing results right where you need them.
As social media marketing experts, we understand that you have unique goals and priorities for your business.
Perhaps you’re looking to drive sales and increase conversions by tapping into your audience on TikTok?
Or maybe your focus is on building a follower base and a community that become lifelong customers and advocate for your brand on and off screen?
Whatever your desired outcome, we can help bring it to life through TikTok Ads.
Our method for proven TikTok Ads success:
- Identify the specific metrics and KPI’s for your marketing campaign
- Examine your existing creatives and brand strategy
- Determine a baseline from your pre Tik-Tok Ads sales reports
- Make accurate predictions and forecasts on what results you can expect
Our clients consistently enjoy higher conversions, consistent lead flow, and more sales – do you want that for your business?
We’ve worked with high-profile Australian clients such as Luna Park, Novotel, and Access Health to take their social media marketing to the next level.
And we can do it for you too!
No matter your industry, sector, or the size of your business, we can work with you to see increased revenue, traffic, and efficiency through TikTok Ads.
You’ll get access to our team of renowned experts, successful entrepreneurs, published authors, and employees from top-technology companies – all working together to scale your business.
TikTok Ads results you can count on!
Villawood Properties is one of Australia’s leading property developers, who came to us looking to boost their paid advertising campaigns.
They enjoyed over 90% increase in Conversion Rate after we implemented Pay Per Click ads, and a whopping 194.68% increase in goal completions after our A/B ad testing.
Euro Solar provides renewable energy solutions to homes across Australia.
We were able to increase their paid advertising conversions by 370% whilst decreasing their costs by 536%.
And not only that – most campaigns would be happy with a 2% Click Through Rate (CTR). But we were able to get EuroSolar up to a massive 45% CTR!
We also worked with B Free Intimate Apparel, a wire-free and seamless lingerie brand for women.
We increased their sales by over 1000+%, raised the average purchase value by 56%, and total revenue went up by 100%!
Get Going is a personal training business that provides at-home workouts and programs, and we helped them increase their leads by 499% whilst decreasing their overall marketing cost by 50%!
And these aren’t one-off coincidences…
Time and time again, we’ve helped countless business across Australia:
- Turbo-charge their profits and revenue margins
- Dramatically increase registrations, purchases, and average customer spend
- Build consistent and reliable lead flow and web traffic
- And surpass industry Return On Advertising Spend benchmarks for jaw-dropping campaign results!
Simply put, our methods work.
Want to increase sales and conversions with record-breaking efficiency?
It all starts with a call.
No stressful marketing overhauls or new projects for you to manage.
No cost, no obligations, or tricks up our sleeve.
Just a call with one of our trusted and experienced in-house experts, to take a look at what TikTok Ads could do for your business.
We’ve made it nice and simple for you – all you have to do is book your FREE Strategy Session today and we’ll find a time that works for you.
Let us help you capitalise on the unique opportunity TikTok Ads presents for your business.
One simple call could open the doorway to millions of potential customers – are you ready for it?
I’m ready to drive results using TikTok Ads for my business.
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