TikTok Advertising Agency

TikTok advertising is paid promotion on TikTok, set up and bought through TikTok Ads Manager. Ads appear mainly in the For You feed as full-screen vertical video and are shown to people who match the audience you choose. You can optimise a campaign for reach, traffic, leads, app installs or sales.

No. Many clients start with no usable video. We can script, film and edit native TikTok content for you, or build ads from product footage, customer content and creator posts you already have. What matters is that the video suits the platform, so we test several concepts early instead of committing your budget to one.

Expect a setup and learning period first. TikTok's help centre says performance volatility typically starts to decline after about 25 campaign results or 7 days from when a campaign enters the learning phase. In practice we judge the first month on trends, then cut and scale from month two. Timing depends on your budget, how quickly conversions come in and how strong the creative is, so we do not promise a fixed date.

They are separate platforms with different behaviour. On TikTok, people watch a feed chosen by an algorithm, and sound and speech matter far more. Facebook and Instagram give you a wider range of placements and a longer history of buying intent data. Creative that works on one usually needs rebuilding for the other. We run and report on them together where it makes sense, see our Facebook ads and Instagram ads services.

Spark Ads boost an existing organic post, from your account or a creator's, so the ad keeps its likes, comments and profile link and looks like normal content. In-Feed Ads are created inside Ads Manager and are not tied to an existing post. Spark Ads often suit social proof and creator content, In-Feed Ads give full control over the message. See our Spark Ads and In-Feed Ads pages.

You can target by age, location, language, interests and behaviour, and build custom audiences from your customer lists, website visitors, app users and people who watched or engaged with your videos. Lookalike audiences find people who resemble your best customers. We test broad and narrow audiences against your real customer data rather than assuming that TikTok users are only young. For scale, DataReportal's Digital 2026 report for Singapore, which compiles figures published in TikTok's advertising resources, shows 3.80 million users aged 18 and above in late 2025, equal to 75.4 percent of all adults. These are ad reach estimates, not a count of unique people, and your real reach depends on your audience and budget.

Ecommerce and direct to consumer brands, beauty, food and drink, education and training, apps and entertainment often see strong results, because their products show well in short video. B2B and service businesses can work too when there is a clear offer and a creative angle. If we do not think TikTok is a good fit for your business right now, we will say so before you spend.

We set up the TikTok Pixel and Events API so leads and sales are tracked, then connect them to your analytics and CRM where we can. Because many people watch on TikTok and buy later, we look at view-through and assisted conversions as well as last click, and report on cost per lead, cost per acquisition and return on ad spend against the goal we agreed at the start.

Yes, and we recommend planning them together. TikTok often creates interest that shows up later as searches and site visits, so we coordinate it with search, Google remarketing, Meta and other channels and report on how each one contributes across the whole customer journey.

You get regular reports on spend, reach, cost per result and conversions, plus which creative and audiences are working and what we plan to change next. We show results against the business goal, not just platform metrics like views and likes, and you can always ask us to explain a number.

One team handles strategy, creative and campaign management, so the person building the video knows what the campaign needs and the person running the campaign can tell what the creative is doing. We are also experienced across search, social and conversion work, so TikTok is judged as part of your whole marketing mix and not in isolation. Book a strategy session and we will show you how we would approach your account.