19 channels of traction

You’ve created a brand and are ready to start selling your products or services.

The next step is to find and convert potential customers. But creating a website and posting to social media is not enough (in most cases).

Getting your business launched is exciting, but the excitement is often short-lived. Many new companies fail to get to the next step of acquiring and growing their sales.

Without a clear strategy for how you will gain traction, it can feel like you’re drowning amongst your competitors.

Gabriel Weinberg, one author of the book ‘Traction, outlined 19 channels of traction.

These are marketing channels that can be used to generate sales and gain traction.