CTO
Ajay C
I am a trained Robotics engineer, a professional hacker, a stand up comedian and an entrepreneur. I’ve hacked Salesforce, Slack, Servicenow, Dropbox, Google and have been recognized for it. I’ve run an agency for 15 years and founded it just when the global financial crisis was unleashing on the financial markets. As an engineer, I’ve been trained to solve problems using experimentation. As a hacker, I often write tools that help others solve problems. As an entrepreneur, I have survived two global recessions and have put up steady growth in our business every year.
Articles
Written by Ajay C(61 articles)
Google Ads
Google Ads Manual CPC vs Target CPA, 60/40 experiment: $416 vs $152 per lead (p=0.009)
A restructure moved sixteen campaigns off automated bidding in a single afternoon. Spend rose $13,000 and leads fell 43%. Then a controlled experiment settled the question in a way the restructure never could.
Google Ads
Google Ads phrase match: close variants took 71% of spend at a 45% CPL premium
Close-variant matching cost 45% more per lead than queries that actually contained the keyword. Exact match was 2.4× cheaper at the same CPC. Here is how to measure both in your own account.
Google Ads
Google Ads close variants put 67% of a competitor campaign's conversions on brand terms
A Target CPA campaign named Competitor (Exact) got 67% of its conversions from the advertiser's own brand name. Here is how it happens, what it costs, and how to find it in your own account.
Google Ads
$32M in Google Ads Spend: Lessons Learned
Sixteen posts from a full audit of one Google Ads account: nine years, $32.3M of spend, 507 campaigns, 251,780 conversions. Every number pulled from the API. What the data said, and what it cost to learn.
Google Ads
A/B testing landing pages in Google Ads: setup, traps and a checklist
How we set up a landing page A/B test in Google Ads for a solar installer, the three traps that skewed the first readout, and the seven-step checklist we now run before trusting a result.
AI crawlers now match Googlebot in traffic to our site
How to write a great value proposition? (Template included)
What is value proposition? A great value proposition makes your business the obvious choice amongst competitors. Writing a great value proposition statement is hard. In this article we show you not only how to write a great value proposition but also share our template on how we have done it for hun
A comprehensive guide to meta tags for SEO
With over 3.5 billion searches every day, it is no surprise that Google (along with other search engines) can bring a wealth of valuable visitors to any website. So, whether you run an ecommerce store, a service business website, a media site, or you just want to grow your blog - making your we
15 meaningful SEO metrics to track long term
Well-defined SEO metrics can help improve the SEO and organic traffic to the site. How do you then determine the success of your SEO campaigns ? We discuss 15 metrics to track long term. Organic Traffic Growth Even though checking the amount of traffic coming to your site is not enough to check for