Google Ads Management
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Our Google ads management results
Google ads performance is based on three factors: ad text relevance, user search term to ad relevance & landing page relevance.
Higher ad quality generally leads to better performance.
This improvement in performance is measured as better ad positions and lower cost per click.
Let us show you how…
A prominent audio visual company returned $25 for every dollar spent. For a meager spend of $1800, the campaign generated $47,000 in revenue.
A prominent linen manufacturer with a $8.91 return for every $1 spent on ads. A $63K in revenue from Google ads based on a $7K spend.
A prominent cooking business returned $12.89 for every dollar spent. A 12.89 ROAS and a $13,000 return for a simple $1000 ad spend.
A very prominent collectibles company returning $171K for a $5600 in spend. A return of $30 for every dollar spent.
Another catering company having a $21 return for every dollar spent. A revenue of $170,000 for a spend of $7700.
And if you think, we don’t even have that kind of ad spend.
Would this even work for us ?
Here is a shot from a cleaning business that obtained a lead for every $11.45.
Just for a $2800 spend, they managed to have 250 leads.
Our Process
How we launch and optimise your Google Ads.
STEP 01
Account Audit
If you have an existing account, we conduct a full audit — identifying wasted spend, structural issues, missing conversion tracking, and untapped opportunities. New accounts start with competitor and keyword research.
STEP 02
Strategy & Build
Campaign architecture designed around your goals. Ad copy written. Landing pages reviewed or built. Tracking verified. Everything tested before a single dollar of budget goes live.
STEP 03
Launch & Data Gather
Campaigns go live. Initial weeks focus on data collection — search terms, device performance, audience behaviour. Bidding starts conservative and scales as conversion data accumulates.
STEP 04
Optimise & Scale
Monthly optimisation cycles: bid adjustments, copy testing, landing page improvements, audience expansions, budget scaling. Every change logged and measured against a clear before/after benchmark.
Google ads premier partner that will guarantee to outperform your current campaigns.
Our Google ads service will focus on 6 ads management principles
Google Adwords Account Structure
You Google ads account is structured in three main layers - Campaigns, Ad groups & ad copies + keywords.
We will focus on setting up your account with high level of details including using SKAG (single keywords ad groups) for better segmentation of your ads performance.
We will also ensure accurate tracking either via Google tag manager or tag management application of your choice.
We also deploy other strategies on account level including keywords expansions, keyword tapering, campaign segmentation based on time and theme and many more Google ads best management practices.
Performance Max Campaigns
We utilize performance max campaigns to maximize your return on investment by using Google's entire inventory of ads.
Performance Max campaigns are a type of Google Ads campaign that can show ads across all of Google’s advertising channels, including Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
Retargeting Campaigns
Retargeting also sometimes referred to as remarketing is the ability to target an audience that has previously engaged with your website or app. We create remarketing and custom audiences and add a layer of sophistication in your Google ads management console. Using the audiences created, we create retargeting campaigns that focus on conversion for middle of the funnel (MOFU) and the bottom of the funnel (BOFU) users.
The retargeting strategy will include setting up audiences for remarketing, retargeting lists for search ads, display remarketing campaigns, video remarketing & dynamic remarketing campaigns.
Copywriting & Copy Testing
With compelling ad copy, you can showcase your products or services in the best light and stand out amongst advertisers selling similar products.
Our team knows how to craft attention-grabbing headlines and compelling calls to action that drive conversions. Google Ads console provides tremendous opportunity and technology to conduct A/B tests on your copy and your campaigns.
We also deploy extensive A/B tests on your ad copy and your campaigns.
Landing Page Experience
We help improve your landing pages to drive better conversions. These include A/B split testing on landing pages, testing multiple variables on the landing pages, redesign or iteration of landing pages, device specific landing pages optimisation and landing page length improvements.
We also help you with user experience (UX) including usability testing, multi channel optimisation and improvement of your product and services pages.
Bidding Strategy
Our bidding strategy maintains granular control on how and where we bid for your campaigns.
Depending on the campaign goals, we have also worked with bidding strategies like maximize clicks, maximize conversion, target CPA, target ROAS, target impression share and portfolio bid strategies.
Smart bidding techniques can also be further improved by improving your conversion tracking. We are Google Tag management experts and will help you improve your tracking setup to leverage Google AI heavily with the smart bidding techniques. We have indepth understanding of "auction-time-bidding" and associated parameters considered as a part of these bidding strategies.
Our Google ads management results
Google ads performance is based on three factors: ad text relevance, user search term to ad relevance & landing page relevance.
Higher ad quality generally leads to better performance.
This improvement in performance is measured as better ad positions and lower cost per click.
Let us show you how…
A prominent audio visual company returned $25 for every dollar spent. For a meager spend of $1800, the campaign generated $47,000 in revenue.
A prominent linen manufacturer with a $8.91 return for every $1 spent on ads. A $63K in revenue from Google ads based on a $7K spend.
A prominent cooking business returned $12.89 for every dollar spent. A 12.89 ROAS and a $13,000 return for a simple $1000 ad spend.
A very prominent collectibles company returning $171K for a $5600 in spend. A return of $30 for every dollar spent.
Another catering company having a $21 return for every dollar spent. A revenue of $170,000 for a spend of $7700.
And if you think, we don’t even have that kind of ad spend.
Would this even work for us ?
Here is a shot from a cleaning business that obtained a lead for every $11.45.
Just for a $2800 spend, they managed to have 250 leads.
How We Manage Your Account
Our 6 Google Ads management principles.
Every account we manage is built around these six disciplines. Skip one and the whole system underperforms.
Google Adwords Account Structure
A well-structured Google Ads account is the foundation everything else sits on. We build every account across three clear layers: Campaigns (budget and network control), Ad Groups (theme organisation), and Ads & Keywords (what the user actually sees). We use the Single Keyword Ad Group (SKAG) methodology where appropriate, ensuring maximum relevance between search query, ad copy, and landing page.
Performance Max Campaigns
Performance Max is Google's most powerful campaign type and also the most frequently mismanaged. It gives you access to Google's entire inventory in a single campaign: Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. We build Performance Max campaigns with the right asset groups, audience signals, and conversion goals to ensure Google's AI is optimising toward outcomes that matter.
Retargeting Campaigns
Most of your website visitors will not convert on their first visit. Retargeting exists to recapture them. We build full-funnel retargeting programs that target users at MOFU (Middle of Funnel) and BOFU (Bottom of Funnel) stages with tailored messaging appropriate to where they are in their buying journey.
Copywriting & Copy Testing
Ad copy is often treated as an afterthought. It shouldn't be. The headline is the first thing a potential customer reads about your business. We treat every character of Google ad copy as a conversion variable. We run continuous A/B tests across headlines, descriptions, and calls to action to systematically improve click-through rate and conversion rate.
Landing Page Experience
Sending paid traffic to your homepage is one of the most common and costly mistakes in Google Ads management. Landing page experience is a direct component of your Quality Score, which determines both your ad position and your cost per click. We build and optimise dedicated landing pages for each campaign theme.
Bidding Strategy
Bidding is where the P&L of your campaigns lives. The wrong strategy at the wrong stage of a campaign's lifecycle will waste thousands of dollars. We select and sequence bidding strategies based on where an account is in its maturity curve and what conversion data is available to inform Google's machine learning.
Google Ads Common Questions
How much should I spend on Google Ads?
How long does it take to see results from Google Ads?
What is a good ROAS for Google Ads?
Do I own my Google Ads account?
What is Performance Max and should I use it?
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